A critical assessment of the effects of the media on students' perceptions on ethics and anti-corruption in Kenya : a case study of the University of Nairobi

Author: Mwangangi, Stephen Mbaluki

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Mass media ; University students ; Perceptions ; Ethics ; Corruption ; University of Nairobi, Kenya ; Colleges and universities ;

Pages: 99

Advisors: Wambui Kiai


The aim of this research was to identify the effects of the media on the perceptions of University of Nairobi students towards ethics and anti-corruption in Kenya. The research only focused on the University of Nairobi students as the key respondents. This study used qualitative methods including interviews, focus group discussions and participatory observation and applied the Theory of Reasoned Action and the Theory of Planned Behaviour. The study used purposive random sampling in selection of survey respondents. 200 respondents from the six colleges of the University of Nairobi were involved in the study. 12 Focus Group Discussions were held with 10 participants per group. Quantitative data was expressed in terms of numbers while qualitative (categorical) data was expressed by description summary and descriptive statistics gathered. The findings of the study showed that the media has positively affected students' perceptions towards ethics and anti-corruption. However, although knowledge and awareness on corruption in Kenya and in the University of Nairobi is high, adoption of ethics and anti-corruption is still low. Majority of Kenyans and university students still practice various forms of corruption. However, it is evident that the work of the media and CSOs in the fight against corruption in Kenya is being recognized. Awareness has not translated into perception change as most people would expect. This shows that other ways to educate people than the ones currently being used must be put in place. It is clear that use of other media platforms especially social media in the struggle can achieve a lot. The study has included recommendations to address corruption and change of perception towards ethics and anti-corruption in Kenya and in the University of Nairobi.