18 Records out of 22207 Records

Customer care as a competitive strategy used by Highchem Pharmaceuticals Ltd, Kenya

Author: Gichu, Mercy W

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Customer services ; Pharmaceutical industry ; HighChem Pharmaceuticals Ltd. ;

Abstract:

Customer care has strategic importance and requires companies to continually enhance customer experience and. satisfaction, to deliver quality in a competitive marketplace. Customer care refers to the processes and actions that make it easier for customers to do business with a company (Kotler, 2000). As one of the largest industries in the service sector, pharmaceutical firms must gain a broader understanding of the essentials that are required if they are to thrive and survive in a rapidly evolving and increasingly competitive global market. The pharmaceutical sector is expanding at an increasing rate and is becoming intensely competitive. As such, every organization needs to adopt some strategies which will enable it to have a competitive edge over the others. HighChem Pharmaceuticals Ltd has adopted a customer care strategy so as to be flexible, adaptable and above all provide superior service. The objective of the study was to determine the use of customer care as a competitive strategy in HighChem Pharmaceuticals Ltd. The research design was a case study. Data collected was qualitative so content analysis was used to analyze the .data. After completion of the data collection, the interview guides was checked for accuracy and consistency. Analysis of the data collected compared with the theoretical approach and documents sited in literature review. The study found out that the company has differentiated themselves from the other competitors by use of customer service which has worked for the company as it has been able to achieve competitive advantage over its competitors. The study recommends that the company should set up customer centers in different parts of the country so that the customers can pay a visit to the centers whenever they have an issue rather than travelling all the way and also these will ensure that the customers do not have to wait for long in the queue before they can be connected to the customer care attendant as they serve other customers .

Effects of promotional strategies in enhancing loyalty of retailers in the Agrochemical industry in Kenya a case study of Highchem Essentials

Author: Kaaria, Geoffrey Kimathi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Loyalty programs/Retail stores/Agricultural chemicals/Chemical industry/Highchem Pharmaceuticals Limited Kenya ;

Abstract:

The fundamental goal of marketing is to create and maintain exchanges by promoting products and services that satisfy the needs of consumers. Designing effective promotional strategies is basically a communication problem. In fact, at its most fundamental level, marketing is communication. Marketers communicate information about their products through various forms of promotion (e.g. advertising, sales promotion, personal selling, publicity and public relations). For a company to penetrate into new markets, acquire new customers/encourage more usage of its brands, it needs to arm itself with specific marketing strategies that will ensure that it grows in these areas. The purpose of the research was to examine effects of promotional strategies in enhancing loyalty of retailers in the agrochemical industry in Kenya with a special focus on Highchem essentials limited. The research adopted a descriptive research design which was used to obtain information concerning the current status of the phenomena. The target population for this study was 1272 HEL retailers. The researcher used primary sources to collect data for this study. The primary data was collected using a self-administered semi structured questionnaire and was analyzed using descriptive statistics. This study found that agrochemical industry in Kenya uses Personal selling and Public relations as the elements of the promotion mix to a moderate extent and that Sales promotion, Public relations, direct marketing and advertising are the sale promotion mix elements which affect loyalty to a moderate extent. The study concluded that crisis management, such as damage limitation, media relation for the spreading of good news and creation and maintenance of corporate identity and image were the aspect of public relations and publicity strategies adopted by agrochemical industry in Kenya that affected customer loyalty to a great extent. The study further concluded that lack of direct incentives to the retailers during promotion and temporary nature of the promotions were the challenges faced by agrochemical industry in Kenya with HEL promotions. The study recommends that other personal selling strategies like Internet! via mail and Telephone to be adopted as personal selling strategies by agrochemical industry in Kenya.

The application of porter's generic business strategies and performance of pharmaceutical wholesalers in Kenya

Author: Olwande, Pauline -New

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: ;

Subject Terms: Competitive advantage ; Strategic management ; Financial performance ; Pharmaceuticals ; Wholesalers ;

Abstract:

This project has examined the application of Porter's generic business strategies by pharmaceutical wholesalers in Kenya and how these strategies have impacted finn's performance. By examining these strategies, this project has established the relationship between strategy adopted and the firm's performance and also identified some of the challenges faced while pursuing Porter's generic strategies. A descriptive cross sectional survey was undertaken. The population of the study consisted of all registered Multinational Pharmaceutical wholesalers in Kenya, whose number stood at 40 as at July, 2012. A semi-structured questionnaire was used to collect primary data from the respondents. From the fmdings, to a great extent differentiation strategy and focus strategy were the main strategies used by Multinational pharmaceutical firms in Kenya. On overall performance majority of the firms were in the category of 41 to 60% rate. Respondents in the study strongly attributed their finn's perfonnance to the strategies adopted thus suggesting that pursuit of one generic business strategy as suggested by porter, places a firm in a better strategic position and results in superior performance rather than a situation where the firm is 'stuck in the middle'. Further research to establish factors that lead to change in firms' competitive strategies within the pharmaceutical industry in Kenya is recommended. It is also recommended that Multinational pharmaceutical wholesalers should not try to 'compete with Asian and local pharmaceutical firms on price, instead they need to market their drugs as aspirational products for the uppermost earners.

Microbial quality of non-sterile pharmaceutical products dispensed in selected health centres and community pharmacies in Kibera, Nairobi

Author: Muteru, Serah Muthoni

Awarding University: University of Nairobi, Kenya

Level : MSc

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Pharmaceuticals ; Contamination ; Microorganisms ; Health facilities ; Drug stores ; Bacteria ; Kibera, Nairobi, Kenya ;

Abstract:

In developing countries, dispensing of non-sterile pharmaceuticals from multi-dose containers is common practice in hospital pharmacies, clinics, and dispensaries. These products are more vulnerable to microbial contamlnation during dispensing and use, which may pose serious public health repercussions or bring about physicochemical changes in the contaminated drug. Purpose: This study assessed the microbial quality of non-sterile pharmaceutical products dispensed from multi-dose containers in the informal settlement environment and provides baseline data on the common microorganisms associated with pharmaceutical products in health centres and community pharmacies Study Design: This was a descriptive cross sectional study where pharmaceutical products were sampled from health institutions within Kibera and tested for microbiological contamination Study Area: This study was conducted in health centres and community pharmacies located in Kibera, an informal settlement in Nairobi, located approximately 5 kilometers from the city centre. Methods: The protocol for the study involved structured selection of representative nonsterile pharmaceutical products from sampled health centres and community pharmacies. Isolated contaminating microorganisms were identified and enumerated using standard microbiological protocols and PCR- based detection. Good Pharmacy Practices in these facilities were assessed using a pre - constructed checklist. Results: The assessment of microbiological quality of non-sterile pharmaceuticals sampled in this study showed that thirty thirty-seven (37) samples, comprising 48% of samples, had microbial contamination. The proportion of the products that did not comply with the acceptance criteria for microbial quality of non-sterile pharmaceuticals was 14%. The principal contaminants isolated comprised bacteria belonging to the genus Bacillus. Other contaminants included Staphylococcus, Micrococcus, Pseudomonas and Candida species. Conclusion: This study has highlighted the microbial contamination level of non-sterile pharmaceuticals dispensed from retail packs from both health centers and community pharmacies in Kibera. Majority of the samples examined complied with the specifications for microbial contamination. It is likely that the source of contamination of non- sterile pharmaceutical products dispensed in Kibera is largely from the environment.

An Exploratory study of the constraints to growth of micro and small retail pharmaceutical enterprises in Nairobi, Kenya

Author: Ngigi, Julius Irungu

Awarding University: Strathmore University, Kenya

Level : MBA

Year: 2010

Holding Libraries: Strathmore University Library ;

Subject Terms: Retailing industry ; Pharmaceuticals ; Small business ; Informal organization ; Nairobi, Kenya ;

Abstract:

There is increasing recognition of the role MSE play in socio-economic development in Kenya. Research in Kenya has shown that the informal sector provides more employment than the formal sector. The government has recognised that SME is the panacea to reduction of poverty levels, hence initiated projects such as the Youth Enterprise Development Fund to provide loans for investment in the micro, small and medium enterprises (MSME). It is on record that SMEs contributed more than 18% of the national GDP. Yet there has been a major concern on the high failure rates and lack of growth of the MSE into medium enterprises or even large formal organisations. This study aimed at establishing the constraints to growth of micro and small retail pharmaceutical enterprises in Nairobi. The objectives of the study were to: identify the key characteristics of the retail pharmacy entrepreneurs, highlight the specific characteristics of these enterprises and to investigate the factors which influence the growth and lack of which may lead to stagnation of retail pharmacy MSE5. To achieve this, the study employed a cross-sectional research design. Stratified proportional sampling was used to select samples. Primary data was collected using semi structured questionnaires. Descriptive statistics were used to analyse the data. Linear regression analysis was used to test the relationship between the dependent and the independent variables and X2 test was done to confirm the existence of significant differences.The study established that majority of the respondents used own savings to finance business start-ups and expansion. There was positive relationship between growth and the mode of financing, location of the business, ownership, age of the proprietor, size at inception and ICT utilization whereas there was a negative correlation between growth and business training. Our findings that micro and small enterprises grew at low rates has implications for research and policy formulation on small businesses.

An investigation of the relationship between prices of pharmaceutical products and quality of pharmaceutical care : the case of selected retail pharmacies in Mombasa

Author: Muchemi, Samuel Karugu

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2010

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Mombasa, Kenya ; Pharmaceuticals ; Drug stores ; Price cuts ; Quality of service ;

Abstract:

Literature shows that pharmacy practice in Kenya is economically driven as opposed to the United States of America where patient care is the main focus. This juxtaposition with patient focus on one side and economic gain on the other is of critical concern. This study investigated the relationship between the prices of pharmaceutical products and the quality of pharmaceutical services in registered retail pharmacies in Mombasa. Pharmaceutical care is the final step in management of most medical conditions and therefore failing at this point renders all the prior services futile. This study therefore aimed at qualifying and quantifying weakness in the patient care system thus providing policy makers with data necessary for the formulation of effective policies. The overall effect will be a more balanced approach where the quest to make profits in this sector is complemented by quality assurance in pharmaceutical service provision. The study utilized primary data. Three sets of questionnaires were be used to collect data from three levels of informants. These are pharmacy owners, pharmacy staff and clients/patients. Data analysis and presentation was done using Microsoft Office Excel. The result was a high positive correlation between the prices of pharmaceutical products and quality of pharmaceutical service in a section of pharmacies. One out of every four retail pharmacies in Mombasa is mostly concerned with profitability. They are using low prices as a strategy to maximize profits. This strategy is not complemented by quality assurance measures. The result is that the higher the tendency towards profitability and thus the lower the prices of pharmaceutical products, the lower the quality of pharmaceutical care offered and vice versa. This puts one out of every four residents of Mombasa seeking pharmaceutical services from retail pharmacies in the city is at risk of receiving substandard care now, and since the culture is being effectively propagated, in the years to come if the problem is not effectively addressed.

An empirical investigation of the strategies used to market generic pharmaceutical products : the case of respiratory infections drugs in Kenya.

Author: Kamau, Joseph N

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2006

Holding Libraries: University of Nairobi Lower Kabete Library ;

Subject Terms: Marketing/Pharmaceuticals/Drugs/Infections/Respiratory diseases/ ;

Abstract:

ABSTRACT NOT AVAILABLE

Influence of marketing mix on medical doctors' choice of prescription drugs in Nairobi.

Author: Mwangi, Gicheha

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2006

Holding Libraries: University of Nairobi Lower Kabete Library ;

Subject Terms: Marketing ; Drugs ; Pharmaceuticals ; Physicians ;

Abstract:

ABSTRACT NOT AVAILABLE

How effectively pharmaceutical companies market antiretroviral drugs to medical personnel.

Author: Odhiambo, Julliette

Awarding University: United States International University-Africa, Kenya

Level : MBA

Year: 2003

Holding Libraries: United States International University-Africa Library ;

Subject Terms: Antiretrovirals ; Pharmaceuticals ; Marketing ;

Abstract:

ABSTRACT NOT AVAILABLE

Perception of medical doctors towards personal selling practices of medical representatives of pharmaceutical firms in Kenya.

Author: Misumi, Anne

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2003

Holding Libraries: University of Nairobi Lower Kabete Library ;

Subject Terms: Pharmaceuticals ; Marketing ; Physicians ;

Abstract:

ABSTRACT NOT AVAILABLE