9 Records out of 22207 Records

Social media revolution : exploring the impact on journalism and news media organizations

Author: Mwangi, Aline Wamaitha

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Social media ; Impact analysis ; Journalism ; News media ; Nation Media Group ; Standard Media Group ; Royal Media Group ; Radio Africa ;

Abstract:

The study sought to investigate the impact of Social media revolution on Journalism and News organizations. The objectives of the study were to explore the impact of social media on journalism and news organization; investigate how media personalities and news organizations are using social media in carrying out their roles and the integration of social media on traditional media and how it has transformed and continues to do so as they embrace social media. The study reviewed relevant literature from various international news organizations like Reuters, BBC and other online news blog sites are using social media sites like Twitter, Facebook and Y ouTube everyday to gather and disseminate news stories. The study sampled 4 media organizations: Nation media group, Standard Media group, Royal Media group and Radio Africa as its sample population. The researcher was able to observe and participate in the social media pages of all these news organizations on Twitter, Y ouTube and Facebook. Observing how often they posted as well as how the media personalities and journalists in these media houses used social media and interact with their audiences. A focus group discussion and interviews were carried out on journalists within the target population and the researcher identified the impact social media has so far had on journalism Qualitative data analysis was used to analyze the information collected via the Focus group discussion, interviews and observation and to determine the impact social media has had on news organizations and journalism. The key findings of the study indicate that it is now common practice for journalists and news organizations to integrate social media and post links on their social media pages that direct traffic back to the news organizations websites as well as compel audiences to traditional media. The project goes on to show that social media is not a passing phase but here to stay as most of those interviewed guaranteed that social media has not been exhaustively used and new ways of effectively using social media should be sought so as to use this technology that has reshaped not just journalism but all media industry.

Media and constitution making : an assessment of their agenda setting role in the adoption of the new constitution in Kenya

Author: Kariuki, Rosemary Muthoni

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Constitutions/News media/Public opinion/Journalism ;

Abstract:

Agenda-setting theory is about transfer of salience from the mass media's pictures of the world to those in our heads. Elaborating Lippmann's perspectives, the core idea is that elements prominent in media's pictures become prominent in audience pictures. In the metaphorical language of the theory, the media agenda sets the public agenda. Theoretically these agendas could be composed of any set of elements. A vast majority of studies has examined and agenda composed of public issues. For these studies core assertion is that the degree of emphasis placed on issues in the mass media influences the priority accorded these issues in public. This proposition has been supported in more than 200 studies over past 25 years (Dearing and Rogers, 1996) in both election and non-election studies with considerable diversity in their geographical settings, time spans, news media and public issues studied. But agenda setting research has grown beyond this particular point of origin to encompass a wide range of communication situations, including the shaping of media agenda (Dearing and Rogers, 1996: McCombs, 1992). This study is given credence by the core functions of media such as surveillance or being a watchdog to the public, interpretation of facts and data and meaning of significant events, linkage with different elements of societies through advertising, transmission of value or socialization and entertainment. Media is seen as an important link between the public, and the opinion of the public and the decision-making processes of government. A key player in the construction or creation of the public and of public opinion and a means by which the public can come to play a direct and indirect part in the democratic process. 1 nus based on the atoremennonen core tuncnons of media, this study looks at the role of media in constitution making in Kenya, subsequently leading to the August 4, 2010 referendum and adoption of the new laws. An evaluation of the role played by media in the constitution making process in Kenya is critical in understanding how media influences the decision of the political players be they the legislators or voters in a democratic country. The same evaluation could shed light on the relevance of the agenda setting role of the media today. This study delves to establish if there was a causal relationship between the media agenda and the public in the constitution making process in Kenya. The role media played in influences the vote during the constitution referendum held on August 4, 2010. The study explains the role played by media in the constitution making process in Kenya and determines the role of media as opinion leader in influencing the constitution making process in Kenya McCombs (2004) says that agenda setting is a complex and intellectual maps still in the process of evolving. That the role of mass media in the formation of public opinion is changing. With the emergence of new technologies such as internet, mobile phones, cable and satellite television, in contemporary there is need to establish if the diversifying nature of mass media had an impact in the adoption of the new constitution. Did media shape the public opinion? What the public need to know is a recurring phrase in the rhetoric repertoire of professional journalism. Does media agenda really represent what the public need to know? It is common knowledge that most of the information we receive is not through direct experience but second-hand reality, a reality that is structured by journalist reports about this situations and events, through print or television. That daily news alerts us on the latest events and changes in the larger environment beyond immediate experience. That newspaper and television through there day to day selection and displaying news influence our perception. This ability to influence the salience of topics in the public agenda has come to be called the agenda setting roles of news media. Newspapers communicate

Strategic capabilities for competitive advantage in British Broadcasting Corporation-global news, Africa

Author: Ngugi, Paul Kariuki

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Competitive advantage ; British Broadcasting Corporation Global News, Africa ; News media ;

Abstract:

The study aimed at establishing strategic capabilities as a source of competitive advantage at BBC Global News, Africa. Strategic capabilities of a company form an important strategic role to create value and improve business performance. The competitive advantage of companies in today's economy stems not from market position, but from difficulty to replicate strategic capabilities and the manner in which they are deployed. In attempting to get the objectives, a case study research design was adopted. An interview guide was used to collect data on strategic capabilities used by the organization in gaining competitive advantage. The data obtained from the interview guide was analyzed qualitatively. The qualitative analysis was done using content analysis. The study established that BBC Global News, Africa had several internal strategic capabilities that gave it a competitive advantage over the other international media players. These strategic capabilities range from a strong human resource pool that is well trained, strong brand, credibility, technologically advanced equipment, wide audience coverage due to the presence of BBC Global News broadcasting in regional language. The study also established that strategic capabilities have kept on changing depending on various factors .Respondents identified these factors to include technology, changes in the media sector in Africa, changing demands of the audience, declining finances and also changing stakeholder requirements. It was also concluded that for the organization to achieve desired performance results, the firm's capabilities and the resources available to it; must interact positively with the requirements of the firm's markets and their requirements must be defined clearly and explicitly. As a result of the constant change in the world, it was also found out that the organizations strategic capabilities must continuously adapt to the changing operating environment and the human resources plays an important role to achieve this objective.

The impact of social media on traditional mass media functions in Kenya : a case study of Royal Media Services Limited, Nairobi

Author: Muria, Esther Gathii

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2010

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Social media ; Royal Media Services, Kenya ; News media ;

Abstract:

case study is on the impact of social media on traditional media function in Kenya with a focus on Royal Media Services, Nairobi. The main purpose of this report is to amalgamate information on how Royal Media Services are responding to social media participatory wave that is linked with a historic shift in control towards individual consumers. It seeks to answer the general question: What is the impact of social media on news mass media organizations? This study sought to find out whether social media have changed the way traditional media functions like surveillance, correlation, socialisation and entertainment are carried out in the news media firms by using Royal Media Services as a typical case. This case has provided observations that are generalised to general systems theories and McLuhan theories. To achieve this, the researcher asked the media people who develop news at Royal Media Services whether they use any form of social media; the extent to which they use them and the challenges they face. Questionnaires, face to face and telephone interviews, observation and documentary sources were used as the research instruments. Varied answers were gathered, analysed and presented inform of words, table's charts and graphs. This study revealed that Royal Media Services uses some forms of social media tools like FaceBook, Twitter, and Really Simple Syndication (RSS) to a small extent. It thus concludes that social media impacts traditional media functions to a small extent. Various challenges like information' overload and audience segmentation were identified and the researcher has given some recommendations and suggestions for future research. Finally, references for further reading are listed and support documents for the study are appended in the appendices.

The role of the print media in conflict resolution : a content analysis of the Daily Nation coverage of the 2008 post election violence in Kenya

Author: Musasia, Caroline Siavuka

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2010

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Post election violence ; Conflict resolution ; News media ; Daily Nation (Nairobi, Kenya) ; Sunday Nation (Nairobi, Kenya) ;

Abstract:

This study discusses how the media could be used in conflict resolution and draws parallels from the Kenyan scene especially during the 2008 post election violence. Communication is very important in conflict resolution and here is where the media comes in handy. There is relatively little research on the print media's role in conflict resolution in the country. This study therefore determines the extent to which the Daily Nation newspapers engaged in conflict resolution during the coverage of the 2008 Post Election Violence. The disputed presidential election results of the December 2007 general elections and the 2008 post- election violence put the spotlight on the role of the media during crisis. The study looked into the ways in which this media house covered the post election violence and what role it played in conflict resolution in the country. The media, and especially the mass media, played a key role in the society. Consequently, the media acquired the agenda building function. The media has the 'watchdog', 'teacher' and 'entertainer' roles. Today, there are many conflicts in our societies. In this study, the Daily Nation and the Sunday Nation newspapers were represented in a sample of 81 editions; 64 for the Daily Nation and 17 for the Sunday Nation Newspapers. The findings of this study corroborated the literature review drawn that media and conflict have been friends in disguise since time immemorial (Nina Ognianova, 1996). Today, there are many conflicts in our societies. For example, during the 2008 post election violence in Kenya, alleged historical injustices emerged as the conflict progressed and this escalated the violence. The media also plays a role in the diffusion of new ideas in society. The media also plays the role of communicating and explaining change to the people. The media therefore mirrors the society and is the voice of the people. It is therefore true to state that the media cannot avoid conflicts as conflict sells and sales is what the-media owners want. Media owners also determine what or how the media operates. All said and done, the media has to avoid at all costs commercializing conflict for financial gain. Media practitioners therefore play the role of peace makers. During the post election violence, the mainstream media houses gave various analyses of political issues. Through issue framing, the media mayor may not escalate conflict. Often the media i? accused of reporting conflicts out of context, thus escalating the conflicts. In this study, and in line with the literature review, the media played a key role during conflicts and can positively or negatively influence the outcome of such conflicts. Findings from this study placed the Daily Nation newspaper in a key position in the coverage of the violence. It was found out that the Daily Nation newspaper constructively participated in the plea for conflict resolution after the post election violence among other findings.

An assessment of the impact of television new news broadcasts on selected audiences in Nairobi

Author: Ombara, Mary

Awarding University: Daystar University, Kenya

Level : MA

Year: 2006

Holding Libraries: Daystar University Library ;

Subject Terms: News media ; Viewers ; Impact analysis ; Television ; Nairobi, Kenya ;

Abstract:

The purpose of the study was threefold: to discover the disparities of audience personal philosophies on the concept of television new news; to examine their areas of focus and interest in its coverage and to specifically find out the impact of these news broadcast on three selected urban social classes in Nairobi. The study objective was to explore the power of the themes and images of television new news vis-?-vis traditional news, and to obtain deeper insights into audience reactions to its dynamics, treatment and production. The study further sought to make a comparative analysis of the influence and impact (if any) of the modern news genre on the socio-cultural and political ideologies, cognition and worldview of three different urban classes in Nairobi. The study, which incorporated methodological triangulation, was essentially a set of traditional qualitative and quantitative case studies. Its flexible design applied a participant observation protocol and a survey, in which both formal questionnaires and semi-informal interviews were administered to respondents this exploratory and evaluative study covered 94 households in the three mentioned locations. The study findings showed that powerful impact of television new news on local audiences and the variations on the perceptions, cognition and worldview of the three social groups. Although the findings indicated changing audience informational needs, behavioural patterns and an increasing interest in the new news telecast genre, there were notable levels of concern on its management

Reporting a pandemic : a comparative study of AIDS news coverage in African and European prestige dailies.

Author: Tassew, Admassu

Awarding University: Goteborgs Universitet, Sweden

Level : FILDR

Year: 1995

Holding Libraries: University Microfilms International ;

Subject Terms: News media/Newspapers/Media coverage/AIDS (Disease)/ ;

Abstract:

News, especially of the health risk type is the subject of this doctoral study. The study examines the news media's reporting of our day's pandemic, Aids. In so doing, it attempts to discern the attention the prestige papers of Britain, Kenya, Sweden, and Uganda have given to Aids news coverage through the 1980s. The study also tries to find out if the news coverage of Aids is commensurate with the real world prevalence of Aids in the studied years and countries the prestige media came from. The media's role in setting the agenda for the issue of Aids is also investigated in one of the countries whose media is in the study. Furthermore, the study also probed at Aids news to find out if it also performs a risk communication activity. While conducting this examination of Aids news reporting by the prestige dailies of the two old continents; the study made use of the news value perspective to analyse the selection and then presentation of Aids news. Theories from risk communication research traditions were also employed while examining the presentation of Aids news in the news media. Finally, agenda-setting hypothesis was applied when trying to discern and analyse the media presentation of Aids news and the public perception. Having conducted an empirical investigation of the Aids news reporting by the four prestige dailies between 1983- 1990, the study shows that Aids news has been given more attention by the European prestige dailies as compared to the African ones. The early years, i.e. 1983-1987, also display a condition whereby Aids news coverage attracted more attention from the news media. Its other finding is that the Aids news coverage does not correspond to the real world prevalence of Aids all the time; and this correspondence is only observed between 1983-1987. The findings of the empirical study for the media agenda- setting suggest that conditions that will be present when agenda-setting occurs are observed. Finally, this study has also found out that the studied Aids news items do also contain a discussion of risk prevention and protection activities.

The press and Kenyan politics : a study of newsmaking in a newly democratic state.

Author: Opiyo, Baruck A

Awarding University: University of Iowa, USA

Level : PhD

Year: 1994

Holding Libraries: University Microfilms International ;

Subject Terms: Journalism ; News media ; Democracy ; Freedom of the press ;

Abstract:

This study examined political newsmaking in Kenya in the context of the global democratization initiatives of the 1990s. The study involved two main spheres of investigation. First, it considered the relationship between democratization and political reporters' perception of their roles. Second, the study examined constraints on political news reporting, the sources of these constraints, and the effects of organizational and political environments on reporters' performance. The investigation was conducted within the framework of role theory (which views the behavior of individual actors as guided by their role expectations), and classic democratic theory (which suggests a relationship between press system and type of government). Data for the study were gathered through five months of observation and work with Kenyan journalists at three major English language dailies. In-depth interviews were also conducted with political reporters and editors at these newspapers. From these data, the study categorized Kenyan journalists into three role orientation groups: whistle blowers, disseminators, and participants. The study further found that pressures from news organizations, and from an unpredictable and changing national political environment were more plausible explanations of press performance than were individual reporters' role beliefs. News produced by reporters in this newly democratic country thus seemed to more accurately compromise between organizational ideology and political environmental pressures, rather than depicting individual journalists' role orientations. Conclusions suggest that political newsmaking in the new democratic era stemmed from a dynamic equilibrium. Compromises were made between news organizations' economic interest and journalists' professional standards and ethics. The government balanced its preference for a development-oriented (and necessarily supportive) press against a desire to seem democratic. These compromises between the press and government ironically lead to a situation in which both government and press seem like winners in a zero sum game, because public perceptions of an adversarial relationship (dictated by classic democratic theory) are maintained.

Evaluating interethnic conflict in the press : a cross-linguistic discourse analysis model

Author: McGarry, Richard Gale

Awarding University: University of Florida, USA

Level : PhD

Year: 1990

Holding Libraries: University Microfilms International ;

Subject Terms: News media ; Media coverage ; Minority and ethnic groups ; Newspapers ; Kikuyu (African people) ; Luo (African people) ; Taifa Leo (Nairobi, Kenya) ; Daily Nation (Nairobi, Kenya) ;

Abstract:

A tripartite model for analyzing interethnic conflict in the press is presented and discussed. This consolidated model interrelates pragmatic/contextual elements with cognitive and morpho-syntactic variables in order to establish subtle bias in what is commonly considered 'objective' news reporting. A series of articles, covering the 'Otieno case,' from two Kenyan newspapers, the Swahili-language daily/weekly, Taifa Leo/Weekly, and the English-language newspaper, Daily Nation, serve as the primary data base for the study. Elicited respondent data confirm the model's basis in reality. Such contextual features as the nature of ethnicity in Kenya, the character of interethnic conflict between the Kikuyu and Luo ethnicities, and the role of the press in Kenya are presented vis-a-vis the Otieno case. A reader's perception of a news story in terms of cognitive framing, i.e. networks of foregrounded and backgrounded concepts, are assessed as are a variety of linguistic strategies, such as the positioning of topics in thematic paragraphs and morpho-syntactic coding, inasmuch as they affect topic continuity/identifiability. The model is applied to news text data. It is demonstrated that subtle bias exists in nation newspapers' coverage of the otieno case, with Taifa Leo/Weekly favoring the application of traditional, ethnic law to burial matters, and Daily Nation supporting civil, secular law.