1608 Records out of 22207 Records

Adoption of E-marketing in pharmacies in Nairobi

Author: Idenya, Edith K

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Electronic commerce/Marketing/Pharmaceutical industry/Drug stores/Nairobi, Kenya ;

Abstract:

ABSTRACT NOT AVAILABLE

Strategic responses by Aga Khan University Hospital to brain drain in the health sector in Kenya

Author: Imbuye, Isabel Injete

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Strategic management/Aga Khan University Hospital, Nairobi, Kenya/Brain drain/Human resource management/Medical personnel/Hospitals ;

Abstract:

Organizations are environment dependent since no organization can survive without interacting with its environment. This dependency calls for organizations to tailor their strategic planning in line with changes in the environment. The objective of this study was to determine the strategic responses by Aga Khan University Hospital, Nairobi (AKUHN) to brain drain in the health sector in Kenya. A case study design was used where qualitative data was obtained by the respondent through interview method. An interview guide was used to guide the researcher as the study sought to get information from the senior management of AKUHN. The senior managers interviewed were, the Chief Executive officer, Marketing manager, CT manager, Human Resource manager, Finance manager and the chairs of academic programs. The data collected was analyzed through content analysis. The results of the study demonstrated that AKUHN is an open system organization and it responds to challenges in its internal and external environment. Brain drain phenomenon is a challenge in the health sector in Kenya and AKUHN responded by diversifying its core business by opening the Aga Khan University ,Opening up new sites, use of modem technology, introducing new products ,using collaborations and alliances, and finally by backward integration of labour.

Determinants of residential real estate prices in Nairobi

Author: Julius, Susan Makena

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Real estate/Residential buildings/Property values/Nairobi, Kenya ;

Abstract:

Residential properties are properties that serve as housing or a dwelling and encompass single-family, duplexes and other multi-family homes. In Nairobi real estate industry has played a key role in the growth of the economy due to its high multiplier effect through increased investments in production and marketing of building materials, employment generation and wealth creation. In Nairobi real estate market, little has been done to check the set of forces behind the housing prices. As such the study sought to investigate the determinants of residential real estate prices in Nairobi. In this study a quantitative approach was followed. The researcher used data for the main players in the financial sectors which are mainly concerned with the regulation of the real estate industry. The study used secondary data which were largely quantitative and descriptive in nature. Data analysis was carried out by use of simple mean, standard deviations, percentages, regression and correlation analysis by use of Statistical Package for Social Sciences (SPSS) Version 21. The study found that the level of money in supply information can give economists and financial analysts a better understanding of the real estate market and its influence on real estate prices. To the financial analysts, it is important to realize the need to sensitize their clients to do more investment in real estate in municipality areas like Nairobi because there is need for more residential real estates. Further, they need to let financial institutions realize that real estate investment in such metropolitan and municipalities is not exhausted in financing so that they can open up possibilities for their client who would like to venture in the same.

Green supply chain management practices and supply chain performance of private hospitals in Nairobi, Kenya

Author: Chege, Evarlyne N

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Green supply chain management ; Hospitals ; Nairobi, Kenya ; Waste management ; Private hospitals USE Hospitals ;

Abstract:

Over the past decade, Green Supply Chain Management (GSCM) has emerged as an important component of the environmental and supply chain strategies for a number of companies and they have been aiming at integrating environmental concerns in their business operations and in interactions with their stakeholders in embracing environmental sustainability into business strategies. Therefore the study aimed at determining the various GSCM practices and their impact on Supply Chain Performance (SCP). The specific objectives of this study were: to determine the various GSCM practices that are currently applied by the private hospitals in Nairobi, to determine the SCP in private hospitals in Nairobi and to establish the challenges faced in the implementation of the GSCM practices by the private hospitals in Nairobi. The research design for the study was descriptive survey. The researcher proposed to do a census on all the 45 private hospitals in Nairobi Kenya under category C according to NHIF classification. The data was analyzed by use of multivariate data analysis techniques, as it allowed simultaneous investigation of more than two variables. Frequency proportions were used to determine the extent of adoption of the GSCM practices and the SCPo The researcher utilized the statistical package for Social sciences (SPSS) software to analyze the efficiency and effectiveness of the data in details. On green design a low but significant relationship was found while on green operations the relationship with SCP showed that there was high significant, on reverse logistics and outbound logistics the significance level was high, as well as purchasing and in-bound logistics. The study finally concludes that waste management greatly affects SCP it was concludedso because hospital used biodegradable materials and the hospital had invested on hazardous disposal equipments, the hospitals also used recycled materials and the hospital purchased eco-design of products for reduced consumption of material/energy. The study recommends that hospital should provide design specification to suppliers that include environmental requirements when purchasing an item, the hospitals should also cooperate with suppliers for environmental objectives and also cooperate with suppliers for ecoeco-design In order to boost green design In the hospitals SCP

Brand loyalty programmes and competitveness of five star hotels in Nairobi

Author: Baraza, Wycliffe

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Hotel industry ; 5-star hotels ; Nairobi, Kenya ; Brand loyalty ;

Abstract:

Competition among the various hotel brands has led to the need to attract and retain customers and adopt ways of adding greater value to these customers like having brand loyalty programmes. These programmes aim at more or less locking in loyal customers by providing preferential services as a way of rewarding their loyalty. These customers ~ll in turn identify With the particular brand and strive to maintain brand loyalty in order to enjoy the benefits of the programme. The hotel brands will therefore enjoy competitive advantage due to these loyal customers. The research was centered on the two concepts of competitive advantage and brand loyalty. Literature was gathered on these concepts while paying close attention to the practice in the hotel industry. Findings from closely related studies were also considered before embarking on the actual research. Brand loyalty programmes were identified from five star hotels in Nairobi and all the pertinent information relating to the programmes and the performance of the hotels gathered through a questionnaire. The questionnaires were sent through both soft and hard copies and responses were available within five weeks. Data was collected and collated in a suitable manner for ease of statistical analysis. All the pertinent information relating to the brand loyalty programmes and performace of the hotels were analyzed. A comparison was drawn between the hotels that have actively adopted brand loyalty programmes and those that do not embrace these programmes. The findings revealed that the hotels adopting brand loyalty programs performed better than the hotels without brand loyalty programs. An important conclusion drawn was that brand loyalty programs indeed guarantees some measure of competitive advantage to the five star hotels in Nairobi.

Positioning strategies adopted by five star hotels in Nairobi, Kenya

Author: Ayele, Gobezie Abebaw

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Nairobi, Kenya ; Hotel industry ; 5-star hotels ;

Abstract:

This research project investigates the positioning strategies adopted by five star hotels in Nairobi, Kenya to stay competent in the stiff competitive market in the hotel industry. The study has been conducted by considering seven 5-star hotels in Nairobi, Kenya which have been awarded 5-star rate award by the ministry of tourism of Kenya in 2003. The research considered theoretical frame works that have been drawn from the literature review on the basis or approaches of developing positioning strategies. The research has investigated different researches in the literature reviewthat have been done in the hotel industry on positioning strategies and used for current research purposes. The research project finds that five star hotels in Nairobi, Kenya have adopted various poisoning strategies based on different approaches of developing positioning strategy. The positioning strategies that have been adopted by 5-star hotels include leadership positioning, personal contact positioning and extensive staff training positioning strategies which the six 5-star hotels or organizations have an approach of highest extent . Positioning strategies on the basis of quality customer service, physical attractiveness, range of product offerings ,unique product features, safety and -security systems, information technologies are also have been approached by five 5-star hotels to the highest extent .

Gaining sustainable competitive advantage through service differentiation among private hospitals in Nairobi

Author: Anyim, Maureen Atieno

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Hospitals ; Health services ; Nairobi, Kenya ;

Abstract:

Competition in both private and public hospitals in Kenya has become stiff. Hospitals therefore need to differentiate their services to remain competitive. Private hospitals especially have a challenge just like any other organization (profit or not for profit) of matching consumer preferences, providing quality service, managing productivity, controlling <Klsts and by so doing capturing and maintaining their customers. They depend entirely on the fees they collect from their clients for survival. The study objectives were to determine how private hospitals have gained competitive advantage through service differentiation. The specific objectives included a study on how these service differentiation strategies have contributed to customer satisfaction and loyalty. It was also a survey of the challenges customers face while seeking medical services from these private hospitals. This study was a descriptive survey. The population of study was private hospitals in Nairobi. The sample of interest included 30 out of the 64 private hospitals in Nairobi, according to Kenya Medical and Dentists Practitioners Directory 2012. Primary data was collected using structured questionnaires. The target respondents were the customers seeking medical services from these hospitals. Data was analyzed using descriptive statistics by SPSS software. The findings indicated that service delivery as one of the service differentiation strategies was widely practiced to a great extent consistently across the industry hence contributed to customer satisfaction and loyalty. Other factors were service people, service processes and physical facilities; contributing to a great extent to customer satisfaction and loyalty; This implied that most of the patients with their families sought medical care in these private hospitals and were very willing to recommend these private hospitals to their friends. The main challenges faced by patients while seeking medical services from these private hospitals were long waiting time and high costs of services. It is therefore recommended that the hospitals should ensure that the patients are attended to in the shortest time possible so that can have value for their money and these can be achieved by the hospitals employing sufficient staff. The limitation of this study was that the survey was based on only private hospitals in Nairobi. A more regional representation would have provided better results. The researcher recommended that a study should be conducted to cover both private and public hospitals in Kenya as well as health management organizations (HMOs).

The determinants of capital structure of private hospitals in Nairobi, Kenya

Author: Etyang', Daniel Gordon

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Hospitals ; Nairobi, Kenya ; Capital structure ;

Abstract:

Although the literature on capital structure is vast, hardly any of it is dedicated to the capital structure of non-profit organisations. In this study I investigate the relationship between leverage and profitability, growth, size, liquidity and asset structures of private hospitals in Nairobi. Secondary data available from audited financial statements of three major private hospitals was used for this study. Data collected was analysed through descriptive statistics using SPSS computer package. Regression analysis was used to compute the significance of the relationship between leverage and each factor. The findings from the study indicate all variables; profitability, growth, hospital size, liquidity and asset structure were negatively related to leverage at 95% confidence level. It was asset structure only that had a positive relationship with leverage. In conclusion, it became apparent that private hospitals in Nairobi basically depend on internal funds for their operations. The major limitation of this study was the availability of data from private hospitals. My recommendation is that private hospitals should be encouraged to share information as regards their financial statements so that a further study to be carried out on all the private hospitals in Nairobi to evaluate if there will be a substantial change of the findings. Further research should also be carried out to determine the financing options of other non-governmental organizations.

Family planning and women's unmet needs in Kibera slums, Nairobi

Author: Abeka, Seith Odiwuor

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Kibera, Nairobi, Kenya ; Family planning ; Women ;

Abstract:

ABSTRACT NOT AVAILABLE

Learning support system using agents in E-learning

Author: Abuodha, Lucy Atieno

Awarding University: University of Nairobi, Kenya

Level : MSc

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Online instruction ; St. Paul University, Nairobi, Kenya ; University education ;

Abstract:

E-1earning opportunities for students have become increasingly popular with more and more institutions of higher learning finding the need to start online programs. Much of this increase is attributed to the demands of the learners' audience who are intrigued by online education. Despite the fact that a growing number of universities in Kenya have successfully adopted Elearning, little is still known on how Agents can be used to enhance e-learning. This study aimed to show how Multi - agents can be used in e-learning. The research adopted a cross sectional study targeting university students from St Paul University in Nairobi, Kenya. An Agent oriented methodology known as Prometheus was adopted in the analysis and design of a Multi-agent based system for E-learning. The implementation of the Multi - agents was carried out using JADE Agent development kit. This framework opens the way towards any kind of distributed Multi-agent systems, in which the Agents may be used in an E-learning environment. Examinations were used for the purpose of evaluating the prototype with students. 70% of the students acknowledged that they would recommend the developed system to others. The research also discovered that the most outstanding benefits Agent based e-learning have on students include improving learning based on performance assessments and learning needs. Additionally, research discovered that the use of intelligent agents to work with the tutor produces the right depth and timely content for the students. In conclusion, the findings of the study highlight the importance of Agents in E-learning. It is therefore necessary for higher education institutions to incorporate E-learning Agent based environment due to its apparent benefits of efficiency, effectiveness and enhancing of learning.