57 Records out of 22207 Records

Impact of print media relations on corporate communications practice : a case study of Kenya Airways

Author: Olali, Godffrey Otieno

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Impact analysis ; Media coverage ; Public relations ; Communication ; Kenya Airways ;

Abstract:

The use of print media has become a critical component of corporate communications globally and even locally. This study presents findings from a qualitative investigation of whether the use of print media plays a strategic role in corporate public relations practice at Kenya Airways as a case in point. The main objectives of the study was to investigate the impact of print media relations on corporate public relations practice and to discover how print media relations was viewed and utilized at Kenya Airways. More specifically, the research hoped to find out if the media relations function was only used to generate publicity or if it also played a strategic role in relationship-building with the media and achieving organisation's corporate and competitive goals as a profit-making entity. It also aimed to identify other factors in the corporate environment which can help define the role of media relations in the organization and the management's perception of media relations as well as their participation in the function and the strategies used by media relations practitioners to combat crisis using print media. Using the questionnaire method of survey and data collection, the researcher reached a sample of 51 (N =51) respondents who filled in the questionnaires. The research was undertaken at different branches of Kenya Airways, including the company headquarters at the Jomo Kenyatta International Airport, in Nairobi, capital of Kenya, and other marketing divisions within the capital. In- depth interviews were further conducted with the participants who comprised senior executives handling media relations or overseeing the function in their capacity as head of media relations or public relations. A structured interview guide was used as the research instrument to elicit participants' responses. -Ihe results revealed that print media plays a very critical role in the operations of Kenya Airways. According to the findings, Kenya Airways uses print media not only during crises but also when executing key corporate public relations functions such as market entry or repositioning, product launches, brand building, reputation and crisis management, corporate social responsibilities, event organization, stakeholder relations, publicity and campaigns. Secondly, the mam forms of print media used in the organization are newspapers, magazines, newsletters, brochures and memos. Thirdly, it appears from the study, that Kenya Airways has a weak relationship with the popular print media. The study has further proved that media serves as the link between the communicator and the audience for instance, an advertiser and its potential clients; public relations professional, and the organizational public . It recommends that the company needs to form a specialized team to identify what actions should be taken in developing a good rapport with the print media. They should include, as a minimum, the CEO, the corporate public relations chief, senior managers and anyone else who might be critical in this situation. By having a close relationship with the print media, it further recommends, the company can benefit economically as both local and international clients would more likely to choose to travel on Kenya Airways. It should be a policy for the firm, to develop a good rapport with the popular media. This will help in damage control during times of crisis, and even in executing critical campaigns.

The media and conflict management in Kenya, 2007-2008

Author: Mwai, Elizabeth

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Mass media ; Conflict resolution ; Media coverage ; Post election violence ;

Abstract:

With the rapid advancement of Science and Technology in the 21st century the role of media is omnipresent for all positive and negative changes in the society no matter of geographical location but it depends how media functions in its dutjes and responsibilities in such situation. Media as a whole has its potentiality either to affect any social development or to get affected by the factors of the social change. For all types of public opinion which impact mass media in any crisis situation with regard to media coverage or crisis one has to reflect, how mass media can influence the conflict resolution. This study reviews the role of the media in conflict resolution. Using Kenya as a case study, the study seeks to demonstrate that the media can effectively be used either to fuel conflict in a region or to reduce conflict in a region. The Project seeks to demonstrate the role played by the media in conflict and conflict resolution in Kenya during post election violence. It discusses the role of the media in Kenya, traces the roots of the problem of post election violence in Kenya, describes the methodology used in gathering data for the study and presents the results obtained from the study. Finally, the study has identified specific recommendations which if implemented can be used to address the future challenges of conflict in Kenya.

The role of print media in the campaign for Water conservation : a content analysis of the daily nation newspaper

Author: Abukuse, Sylvia

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Water conservation ; Daily Nation (Nairobi, Kenya) ; Media coverage ; Newspapers ;

Abstract:

The study was set out investigate how the Daily Nation Newspaper covered the water conservation issues between 1 st September 2009 and 31 December 2009. Research Methodology used was content analysis. The study was based on The Daily nation newspaper that is published from Monday to Friday. The Saturday and Sunday newspapers of the Daily Nation Newspaper were not included because they are referred to as weekend publications. The units of analysis were published in those months. Frequencies, the numbers of articles, their placement in the paper that is, front page lead, back page, inside page and other variables were all used to analyse the content of the articles. The study showed that water conservation issues were given more prominence in the September and October issues and moving down to December, the prominence declined. The study ends with recommendation that the media should continue campaigning for water conservation since water is a necessity of life and a lot of airtime should be given to it in order to sensitize the public on the conservation strategies and its importance.

A critical analysis of the role of Kenyan Print Media in Conflict Management : Using 2007 Post Election Violence as a case study

Author: Ajowi, Sarah

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Conflict resolution ; Media coverage ; Journalistic ethics ; Post-election violence ; PEV use Post-election violence ; Daily Nation (Nairobi, Kenya) ;

Abstract:

The coverage of the pre- and post-election violence phases is negligible at best and only a few armed conflicts are covered in the violence phase. In Kenya, the media has been accused of exacerbating conflicts in most of the cases by mostly presenting their information in favor of some players in the political arena and exaggerating the ethnic and political divides in the country. The Post-Election Violence (PEV) that rocked the country in 2008 was as a result of the disputed 2007 Presidential Elections. This research focusing on print media in conflict management was a modest attempt to bridge this gap. It was an effort to bring to light the influence and insights into print media operating in Kenya and the role they play in conflict management where the Post-Election Violence of 2007/2008 was the context of focus. This research was a descriptive study aimed at analyzing the role of Kenyan print media in conflict management with particular reference to the Post Election Violence of 2007-2008. The target population of this study was the staff working in the Nation Newspaper. This involved the top, middle and low level management staff since they are the ones conversant with the role of Kenyan print media in conflict management with particular reference to the Post Election Violence of 2007 -2008.

An assessment of partiality, bias and accuracy in Kenya's mainstream print media in the 2002 and 2007 General elections

Author: Waga, Fred

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Elections/Media coverage/Journalistic ethics ;

Abstract:

This study was informed by mounting concern about the dysfunctional processes of content generation, gathering and presentation which has fueled the growing perception of media bias in the coverage of elections in Kenya. The research documents media bias in political coverage-specifically the 2002 and 2007 General Elections-after a painstaking review of published material. It measures the degree of skew by the press and comes out with far reaching recommendations to inculcate best practices among journalists and media managers. Key among them is the development of a systematic roadmap in the selection of. editorial content that caters for all parties. It concludes that stakeholder participation is key in making the media more accountable as they play their surveillance role. It fmds that with standardised training and rigorous application of ethical principles, true balance can be obtained through the active promotion of diversity of opinion that reflects a dynamic and multi-faceted society. The study helps to define how the media can reclaim their agenda-setting role as watchdogs of society, even as they contribute to sustain and promote social and national development.

Subservice of children's rights in Media coverage in Kenya

Author: Wanguba, Florence Mmbwanga

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Children and youth/Human rights/Media coverage/Daily Nation (Nairobi, Kenya)/Standard (Nairobi, Kenya) ;

Abstract:

The study examined subservience of children's rights in media coverage in Kenya. This study was carried out because of the negligence the researcher observed in the media society when it comes to children issues reporting and coverage of stories. The Research was of the view that the media, as a change agent has the capacity to force attention on the Subservience of Children rights. Mass media have become inextricably linked with development. They are the widest and fastest means, and the main organ of mass enlightening and entertainment. Today the media highlights several stories on children issues. Their content however depicts a content that seems to disregard children's rights as part of the story. This study would serve as a guide to both media and media institutions in bringing about awareness to the wider public in Kenya. There are laws and convention reports that guide journalists on how to write children stories with a professional code of conduct. The study was guided by three main objectives: to investigate the subservience of children's rights in the media coverage in Kenya, to examine the laws and conventions on children's rights in media coverage in Kenya, to assess the effects of media practices on subservience of children's rights in media coverage in Kenya and to establish the flows in media coverage in the light of children's rights in Kenya. This study utilized both the qualitative and explorative techniques of research. Content analysis was used to examine how the media covers and portrays children's issues and how this contributes to the sensitisation of the public on the convention on the rights of the child. Content analysis was applied to articles that were captured in the Daily Nation, and the Standard. The study used exploratory research design. It utilized secondary data analysis to come up with the history of the conventions and how the media fails to follow the recommendations while reporting children issues. A few selected Research studies already carried out and selected abuse cases reported in the Daily Nation newspaper and the Standard newspaper were used. The study also sought to establish factors affecting subservience of children's rights in media coverage in Kenya. The findings based on the existing research work by media practitioners, researchers and writers could provide crucial guidelines and data for policy makers to ensure subservience of media coverage of children rights in Kenya. The findings of this research imply that the Media Society in Kenya has left a gap when it comes to Subservience of Children's Rights. This gap accrues from the negligence of the media on the part of Children Rights. Privacy is not being given to children when reporting stories and documentaries on the plight of the child or other stories that involve children. The finding of this research is hoped to help the local media to observe the laws on children's rights and follow the recommendations of the conventions on the rights of the children when covering issues of children.

Kenyan Print media and National cohesion : a comparative study of the Daily Nation and the Standard Newspapers

Author: Wasike, Edward Musungu

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Daily Nation (Nairobi, Kenya)/Standard (Nairobi, Kenya)/Media coverage/Conflict resolution/Socialization/Journalistic ethics ;

Abstract:

National cohesion underscores need to rebuild relationships. Subtly acknowledged, conflicts erode cohesion and leaves indelible memories for the affected. In the melee the social fabric of the nation is destroyed. Rebuilding such relationships in communities traumatized, displaced and lost loved ones is a process. It is a process that cannot be rushed nor prescribed a timeframe. Establishment of durable peace is critical, yet most difficult to achieve. It begins at an individual level and finally between communities. To take root, mutual trust and a sense of community has to be cultivated through dialoguing. Media offers such a platform where such conversations take place. The mission of the media should be to inform the audience with clarity and objectivity. It is prudent to reiterate, sufficiently utilized, print media reaching critical mass, can significantly mobilize public opinion. Media can help bring a nation's diverse people together in a collective experience after conflicts. As an agent protector of human rights, promoters of democracy and moderator of conflict, media can also become instruments of negative message and propaganda. Disintegration among communities is blamed on political competition, social economic disparities as a result of marginalization, endemic corruption and impunity among the custodians of civility. Media a great relating tool has come under scrutiny, often accused of fueling hate, negative ethnicity and inciting communities. The same media is an important instrument of conflict resolution, a stakeholder that can help wield communities into a single integrated system by constantly implanting strong sense of nationalism, promote social peace and encourage social solidarity among members of the society. Media are custodians of society's memory. They have a role in transforming society towards a collective memory and enhancing reconciliation. Journalists should look for common good, question inaccurate statements and avoid malicious language. The media should seek to confirm official accounts, level official deceit; and correct errors of omission. This academic paper examined the extend of coverage by print media on the crusade of national cohesion. The consequence however, news is a perishable commodity. Information becomes stale more rapidly than ever, unless freshened up regularly. The appetite for current stories means an issue like cohesion drops swiftly out of the news cycle. It is also true, frequent focus by media on issues confers them status and legitimacy. Reportage should be accurate, impartial and in the interest of the public. A comparative analysis of the Standard and Daily Nation, leading dailies with wide distribution network and readership, provided much needed data for analysis and recommendations therein in this project. The study adopted a descriptive research design. Content analysis, a technique for data gathering was instrumental to systematically and objectively choose issues that were at core of research. Purpose sampling was employed to identify the most critical editions that had relevant characteristics suited for analysis. The findings provide a stark illustration of media's failure to prioritize cohesion. The newspapers did not accord prominence to deserving cohesion stories. All cues on agenda setting were either unavailable and in circumstances, where used, were significantly inadequate to cause opinion formation among the public. However, editors and reporters in general showed will to encourage discourse pertaining to national cohesion and considering the number of stories they generated. Recommendations for this important research include; need to facilitate dialogue for individuals and communities, media to ensure they minimize destructive debates and violence, government should create opportunities to alleviate conflict resulting from competition for scarce resources and finally ensuring justice prevails by bringing to account all the perpetrators of

An assessment of the extent to which the Western media sets the agenda for the local media in Kenya : the case of Kenya Television Network (KTN)

Author: Karanja-Nugi, Beatrice

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Kenya Television Network/Television programs/Media coverage ;

Abstract:

There have been issues in the measurement of the agenda in the media houses. This however, has not found a consensus among the researchers. More so, scholars have not exhaustively addressed how foreign media influence the agenda for local media. The general objective of this study therefore, is to examine the degree to which Western media influence news offerings and programmes presented by KTN. This study adopts a descriptive case study aimed at establishing the extent to which international media influence the agenda at KTN. This method allowed collection of qualitative and quantitative data. The population of the study was the employees of KTN. There are 346 employees of KTN and these will form the target population. The study adopts a multi-state stratified sampling to select a sample of seventy (70). The study uses a questionnaire as well as interviews to collect the primary data from various respondents. The study concludes that Western media had a great influence in agenda setting by the local media and that KTN aired programmes that are western-oriented, particularly from CNN, BBC among' others. The study concludes that KTN airs programmes that are western oriented, shows appropriate content during broadcasts of foreign based programmes and news, deals with the importance of foreign news, reporters increased in foreign correspondents and news sources and the reality programmes in international television firms influence the criteria used for selection of international news and programmes broadcasted at KTN to a great extent.

A critical analysis of factors informing the coverage of health issues in print media in Kenya : a special focus of cancer

Author: Ndeda, Damary Catherine

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Health education ; Cancer ; Newspapers ; Media coverage ; Daily Nation (Nairobi, Kenya) ; Standard (Nairobi, Kenya) ;

Abstract:

The study investigated the role of print media in addressing cancer epidemic in Kenya. A critical analysis of how this information is covered is necessary to determine the effort invested by print media to ascertain whether there is need for change of style in its presentation. This study found out that although print media or Kenya covers cancer issues there is lack of consistency. The most covered are cervical and prostrate cancers. The study reveals that information is offered in features, profiles of survivors and how they are coping with the disease. The newspaper studied: The Standard and the Daily Nation regularly highlight the support offered by the government and the health sector as well as the available cancer foundation and NGOs dealing with cancer issues. Government initiatives, cancer foundations and management of the disease are topics often discussed in the media. However, more is still required to address the cancer crisis in Kenya. Through media the masses can be educated and sensitized. The government and other stakeholders can be put to task to formulate policies to avert the cancer problem. But critical is that the media ought to improve its coverage of the cancer crisis.

An analysis of how Kenya's print media cover environment issues : a case study of the Nation and the Standard newpapers of 2009 and 2010

Author: Onindo, Orleans Omusula

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Newspapers ; Daily Nation (Nairobi, Kenya) ; Standard (Nairobi, Kenya) ; Media coverage ; Environmental conditions ; Conservation ;

Abstract:

Environmental degradation in Kenya and the world at large has reached unimaginable levels. Pollution and deforestation have become a daily occurrence affecting lives of the whole earth population. Apart from interpersonal communication public knowledge of environmental issues is derived from the mass media. The purpose of this research was to analyse and establish how Kenya's mainstream print media, the Daily Nation and The Standard newspapers reported environmental issues in 2009 and 2010. This was done by analysing the manner in which environmental stories were covered in terms of conservation, degradation the destructions caused by the raging weather patterns, and any other issues that don't fall under the three. The frequency of the coverage and the page placement of the stories were also subjects of study. This research presents a summary of the extensive literature on environment and draws from what other researchers have found out about the extent of the coverage of the same by the said types of media or others in foreign countries. The research employed quantitative and qualitative methods of study to carry out data collection and analysis of the stories in the newspapers. The findings after the analysis were used to determine the extent of the coverage by the two dailies. The research found that Environmental reporting was fast becoming an important genre of journalism. Whe'reas it may not yet be a regular page one story, the level of environmental awareness within newsrooms continues to rise. Environmental issues just like climate change today hardly go unnoticed by the editors. The research suggests that journalists take the lead in dealing with environmental questions. The starting point is for them to appreciate these concerns and take them to their readers. This research is an attempt to develop this appreciation of the importance of the environment to the survival of man and the need for all to take the initiative in the conservation and protection of the live sustaining surrounding.