261 Records out of 22207 Records

Adoption of E-marketing in pharmacies in Nairobi

Author: Idenya, Edith K

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Electronic commerce/Marketing/Pharmaceutical industry/Drug stores/Nairobi, Kenya ;

Abstract:

ABSTRACT NOT AVAILABLE

Marketing strategies adopted in serving the bottom of the pyramid customer of the Kenya Power & Lighting Company Limited

Author: Gathuru, Lucy

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: ;

Subject Terms: Kenya Power and Lighting Company Limited ; Marketing ; Customer services ; Prepaid services ; Electric utilities ;

Abstract:

Marketing strategy has long been recognized as a vital tool to confront competitive pressures in a market environment and also as a tool of improving the performance of the firm, If an organization wants to develop a distinctive image by which bottom of the pyramid consumers will be able to identify it, it must be able to provide a combination of features perceived to be desirable by the target market. The study sought to determine the marketing strategies adopted in serving bottom of the pyramid customers of Kenya Power & Lighting Company. This research adopted a descriptive cross-section survey decision where the population of interest in Marketing Department in Kenya Power & Lightin!!; Company was visited. From the target population of 49 respondents, primary data was collected. A questionnaire was used as an instrument for data collection. The qll~ti9ns were designed to collect qualitative and quantitative data.A content analysis and descriptive analysis was employed in analyzing the data. From the study, it was concluded that Kenya Power & Lighting Company should establish and adopt promotion strategiesthrough local people, product strategic , market penetration and development strategies, pricing and personnel strategies in order to occupy a position as a large firm, a global firm, a niche firm and an efficient firm to serve bottom of the pyramid customers. The study concludes that Kenya Power & Lighting Company adopts product development marketing strategies in marketing to customers at the bottom of the pyramid. This has been through developing new products, increase number' of small distribution transformers, use of ready board technology, roll out of pre-paid metering system, modification of company products and use of modem technology strategies. The study concluded that Kenya Power & Lighting Company is developing schemes for customers, use of media like pamoja FM, launching of pre-paid metering for small customers and increasing transmission projects to enhance voltage transfer capacity as well as creating new connectivity to the urban slums and rural areas.

Marketing strategies applied by tour operators in Nairobi region to promote domestic tourism in Kenya

Author: Gichuhi, Gladys Gathoni

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Tourism ; Marketing ; Political risk ;

Abstract:

Domestic tourism plays a major role in the economic development of a country. In addition, domestic tourists support small-scale enterprises and informal sectors in developing countnes because they purchase more locally produced goods and services. The magnitude of domestic tourism in developing countries is growing; estimates show that the number of domestic VISUS can become as ten times greater than current international entrances. The purpose of the study was to establish what are the marketing strategies applied by tour operators to promote domestic tourism in Kenya. The study also sought to evaluate the marketing strategies adopted to promote domestic tourism in Kenya. This research will adopted a descriptive survey design using both quantitative data and qualitative data place by means of interviews and questionnaires to the tour operators. This entailed investigating the current and effective promotion strategies practices used in promoting domestic tourism in Kenya, a case study of Nairobi region. The population for this study is the entire tour operator firms which are based in Nairobi Region. The total population of the 5 classes was 350 tour firms. The sample size of this study was 35 tour firms located in Nairobi region out of 350 tour operator firms. The study used primary data. The primary data was collected through a structured questionnaire. Data was collected using the questionnaires analyzed using the Statistical Package of Social Sciences (SPSS). The data gathered through the above methods was presented in conjunction with the available literature This study established that tour companies in Kenya use of television, tourist destination website, radios, print media, brochures, billboards, book and magazines to promote tourism in Kenya. The study also found that political instability in the country, government legal issue in the country, social and economic issues, pool environmental conditions in Kenya, inadequate technological knowhow and poor environment management affects tourism in Kenya. Policies and regulatory mechanisms that govern tour operators' product/service quality are not appropriately shared and enforced. This study therefore recommends that the government should review policies related to domestic tourism so as to enable many Kenyans to participate in tourism. In addition, tour operators in Kenya should adopt technology in the management and in the general running of their companies. Further the Kenya Tourism Board should involve tour operators in enforcing policies and regulatory mechanisms that govern tour operators' product/service quality.

An Assessment of the Impact of enterprise resource planning (ERP) systems implementation on the performance of oil marketing companies in Kenya : a survey of Nairobi-based oil marketing companies

Author: Gichohi, Shadrack A.

Awarding University: United States International University-Africa, Kenya

Level : MBA

Year: 2012

Holding Libraries: ;

Subject Terms: Enterprise resource planning ; Financial performance ; Petroleum industry ; Nairobi ; Kenya ; Marketing ;

Abstract:

ABSTRACT NOT AVAILABLE

Responses of Nairobi Bottlers Ltd to competition in Kenya

Author: Bett, David Kiplangat

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Nairobi Bottlers Limited ; Management ; Marketing ;

Abstract:

The main objective of this study was to examine the response of Nairobi Bottlers Ltd (NBL) to competition, in Kenya. The study, also, sought to establish the competitive challenges facing Nairobi Bottlers Ltd. This study utilized a case study research design. An interview guide was used to collect data on the response of NBL to competition in Kenya. The interview guide with open ended questions that was administered by the researcher sought views from ten heads of departments. However, only eight of these managers gave their views to the researcher. Data was analyzed and presented using content analysis. This is due to the fact that the research was qualitative in nature. The study findings indicate various competitive challenges facing NBL including substitute products and the rapid changes in technology. Other competitive challenges include barriers to entry and exit, increased power of suppliers and the changes in customer tastes and preferences. NBL responded to competition through product and market diversification and development, focus, product differentiation and investment in modem technology. In addition the firm utilized aggressive marketing strategies such as premium pricing, advertising and distribution. It is hoped that the findings of this study will be of great value to the following groups; First, is Nairobi Bottlers Ltd Management could use the findings of this research to identify the strategic gaps in their responses to competition and the effectiveness and limitations of the responses. The research will provide information on the competitive strategies adopted byNBL in its endeavors and how they influence the performance and long term success of the organization. For potential investors, the study findings will help them understand the nature of competition in the industry and therefore, make decisions on investment in the industry. Some of the limitations of the study include lack of enough research time, and the unwillingness of the interviewees to supply the right responses. The interviewees were, also, suspicious that such study could expose their competitive advantage to their rivals. Due to the limitations, therefore, the researcher recommends that research be done on the influence of the external environment on NBL competitive edge; and the impact of technological change on NBL's profitability

Developing sustainable competitive advantage by Barclays Bank of Kenya Limited

Author: Ali, Hawa Nyakio

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Barclays Bank of Kenya Limited ; Competitive advantage ; Marketing ;

Abstract:

Competitive advantage is the heart of a firm's performance in competitive market. It is, in its very basic words, a position a firm occupies against its competitors. The objective of this study was to determine the strategies that Barclays Bank of Kenya (BBK) adopts to achieve sustainable competitive advantage. BBK has operated in Kenya for 95 years and it remains the biggest bank in the country in terms of asset base, capitalization and profitability. It has built a strong brand name, and continues to be a leading and dominant bank in Kenya. It was therefore of interest to study and find out, the strategies it adopts to remain a top bank throughout the years. This would therefore be useful to scholars and policy makers. This study was conducted using a case study design to gain in-depth knowledge.Primary data was collected using a semi-structured interview guide administered through one on one interview. Secondary data was used to enrich understanding of the bank and the industry as a whole. Data was then analyzed using conceptual content analysis as presented through tables and figures. The respondents were the senior management staff of Barclays bank of Kenya. The research findings reveal that Barclays bank has a clear drive for competitive advantage and is motivated by top management's vision of the firms' future. To achieve the goal of competitive advantage, BBK offers value to its customers at a cost that produces economic performance superior to rivals. BBK then defends this position from the competition to achieve high sustainable performance. In conclusion, with the dynamic business environment, organizations should undertake to align their strategies to the ever changing demands of external environment. All managerial tasks including resource allocation and organization design should be directed at building the firm's market position. Most of the recommendations included in this report are not simply external prescriptive. This is because some were proposed by interviewees in the course of data collection. For instance, it has been highly recommended that Barclays Bank of Kenya needs to be more aggressive since the market is not a monopoly a before and competition is stiff. The company needs to address its inefficiencies and focus on product innovation to suit customer needs and wants. The greatest challenge by the bank was the increase in competition within the industry.

Marketing strategies adopted by deposit-taking Savings and Credit Co-operative Socieites (SACCOS) in Kenya

Author: Ambwaya, Jamhuri M

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Savings and credit cooperative societies ; Marketing ;

Abstract:

The general objective of this study was to determine the marketing strategies that have been adopted by Deposit-Taking SACCOs and what has influenced their formulation and implementation. This was broken down into specific objectives which were to examine the extent to which Deposit-Taking SACCOs in Kenya have adopted marketing strategies and to identify factors that have influenced Deposit-Taking SACCOs to adopt marketing strategies. The study used a descriptive census study as the research design. The population of interest comprised of Deposit-Taking SACCO Societies in Kenya as licensed by the SACCO Societies Regulatory Authority. A list of the 96 licensed SACCOs as at 2nd February, 2012 was obtained. The data collected was first edited for completeness and consistency. Quantitative analysis was carried out for the purpose of showing the relationship among various variables by applying descriptive statistics. Data on section one was analyzed using frequencies and percentages. Sections two and three was analyzed using frequencies, percentages, mean scores, and standard deviation. The results were summarized using tables. The study found out that majority of the respondents indicated that a marketing plan was not necessary. The study found out that majority of the respondents among the SACCOs indicated that their position in the competitive market was the challenger. The study also found out that to a large extent the competitive market position influenced the pursuit of adoption of the SACCO's marketing strategy. The study found out that majority of the respondents indicated that customer satisfaction was to a very great extent influenced by marketing strategy. The study concluded that a marketing plan was important in an organization because it was part of the SACCO strategic management practice. The study also concluded that marketing strategy is formulated at the functional level and set within the context of the overall corporate strategy. The study recommended that more studies should be carried out to determine the application of marketing strategy by other financial services providers.

Value chain performance and the profitability of indigenous petroleum marketing firms in Kenya

Author: Abdi, Ali Abdi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Petroleum industry ; Value chain performance ; Indigenous marketing firms ;

Abstract:

Value chain performance and the profitability of indigenous petroleum marketing firms in Kenya. The study adopted a descriptive research design in conducting a survey of indigenous petroleum marketing firms in Kenya. Data was collected from 29 firms based in Nairobi through questionnaires. The data was analyzed using Statistical Packages for Social Sciences and was presented in tables. The findings indicate that most of the indigenous petroleum marketing firms in Kenya have applied the value chain concept for a period of less than five years; they have managed to achieve reduction in transport costs, minimization of material costs, reduction in distribution costs, and reduction in inventory handling costs. Due to the adoption of the value chain, most of the indigenous petroleum marketing firms in Kenya have managed to improve delivery time; improve delivery performance; reduce lead time as well as improve information accuracy. The study recommended that it will be significant for the companies to effectively manage the four items above in order to maximize the profitability of their value chains.

Competitive strategies adopted by Coca-Cola Kenya

Author: Ang'wech, Mary Amondi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Coca-Cola Company, Kenya ; Soft-drink industry ; Marketing ; Competitive advantage ;

Abstract:

For organizations to survive and remain profitable in the competitive environment, it is necessary for them to be aggressive in their search and development of strategies that provide competitive advantage as they step up defensive strategies to protect their competitive advantages held. Any organization that fails to adopt competitive strategies will not make it especially if competition is cut-throat. The purpose of the study was to determine the challenges of competition faced by Coca-Cola Kenya in the Soft Drinks Industry and to establish the Competitive Strategies it had adopted to cope with the competition. This was a case study and only primary data was used for the study. Interview guides were administered among senior managers at Coca-Cola Kenya to collect data. Being a case study, conceptual content analysis was the most useful in analyzing the data. The study found that Coca-Cola Kenya is facing a lot of competition challenges especially from new entrants. From the study findings, the researcher concludes that with the new entrants and consumers' increased awareness of healthier products, the market share of Coca-Cola in the Soft Drinks Industry is decreasing. It has consequently adopted various strategies which include revamping its juice manufacturing and embarking on serious marketing campaigns. Other long term strategies include modernization of equipment, expanding existing capacity in order to meet the ever growing consumer needs and partnering with fruits and vegetables farmers in various parts of the country in its quest to increase its presence in juice manufacturing. The study recommends that Coca-Cola Kenya should intensify its marketing campaigns on its juices to create awareness to consumers who are not aware of their new range of products, lobby for better legislation and include its bottlers in their strategy formulation and not just the implementation.

Smallholder integration into agricultural markets : a case study in Laikipia, Kenya

Author: Buhlmann, Eva

Awarding University: University of Bern, Switzerland

Level : MSc

Year: 2012

Holding Libraries: University of Bern Institute of Geography Library ;

Subject Terms: Laikipia, Kenya ; Agriculture ; Marketing ; Farmers markets ; Farmers ;

Abstract:

ABSTRACT NOT AVAILABLE