8 Records out of 22207 Records

Gender stereotyping in radio programming : the case of Kenya Broadcasting Corporation

Author: Sakwa, Carolyn Pauret

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Gender/Stereotypes/Radio programming/Kenya Broadcasting Corporation/ ;

Abstract:

This study was undertaken to investigate gender stereotyping in radio programming. It was carried out at the Kenya Broadcasting Corporation's headquarters (Broadcasting House) Nairobi. The study targeted KBC's English Service radio and radio Taifa, the Swahili service . The overall objective was to assess gender stereotyping in radio programmes at the Kenya Broadcasting Corporation specifically, to explore the nature of gender stereotyping on radio programmes and to examine the extent to which gender stereotyping affect the participation of men and women on radio programmes The study was guided by the social learning theory framework. Social learning theory, as developed by Albert Bandura is a general psychological model constructed to explain human behavior . This theory has been revised several times according to emerging research on gender and the media. The basic premise of social learning theory is that it approaches the explanation of human behavior in terms of a continuous, reciprocal interaction between cognitive, behavioral, and environmental determinants. This study was qualitative in nature and Content analysis was used to capture data relevant to the study. The study found out that there is gender stereotyping in radio programming in terms of themes used in the programmes and representation of both genders in the radio programmes. The study recommends that inter-disciplinary and multifaceted approaches towards improving this phenomenon by all media stakeholders interested in radio production. For instance, that KBC together with the ministry of Information and Communication and other Media stake holders should promote a gender mainstreamed media by sensitizing the public and all media practitioners about the importance of having a gender media reports, programmes and news. That besides courses in 'Gender and Development' that institutions such as the University of Nairobi offer, gender education should be offered at all levels of education so that the public is sensitized about the importance of gender parity in all sectors of development. This study is intended to add to existing literature on gender and media by other scholars in their effort towards creating balances and holistic approaches in media content, representation, services and management.

Challenges facing women media practitioners in Kenya

Author: Mugwe, Rosemary N

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Gender ; Women ; Broadcasting industry ; Women's studies ; Kenya Broadcasting Corporation ; Royal Media Group ; Standard Media Group ; Nation Media Group ;

Abstract:

The existence of gender inequalities has continued to undermine human and social development for many decades. Eliminating gender inequality to allow for equal opportunities in all industries including the media is one of the biggest challenges facing the world today. Although globally women media practitiouers are making significant contribution as workers in the media sector, they are faced with numerous challenges while pursuing their careers in the sector. The aim of this study was to investigate the challenges facing women media practitioners in Kenya and identify ways through which these challenges can be overcome. The study intended to provide a platform to relevant stakeholders in the media industry for addressing gender issues and concerns. The study adopted the gender theory of liberal feminism, a gender theory based on egalitarianism/equality of opportunity and freedom developed by Wollstonecraft. A conceptual framework was logically designed to describe the model of problems, causes, strategies and results of women and challenges in the media houses. The study was based on the assumption that women media practitioners in Kenya face numerous gender-related challenges in their work, which are common and can be overcome. The study was a cross-sectional descriptive survey, focusing on Kenya's four major media houses, the Kenya Broadcasting Corporation (KBC), Royal Media, Standard group and Nation Media Group. The target population comprised of women media practitioners in the editorial department of the four major media houses in Kenya. Purposive sampling method was used to select the target population. A semi- structured questionnaire was used to collect data from the respondents followed by interviews to complement the questionnaire survey. Data was analyzed quantitatively and qualitatively by descriptive statistics and presented in tables, charts, graphs and written narratives. The study established that majority of women face gender related challenges to career advancement such as sexual harassment, lack of a clear career path; women are rarely given decision making roles; there's lack of child care policy in the media houses and there is unequal division of labour. The findings also indicated that management's commitment to gender balance and sensitively are still below average and the corporate culture does not support women's participation and career advancement. It was concluded that sexual harassment is of serious concern, gender awareness is far from realisation and most journalists are not aware of the policies that are in place in their respective organizations. The study recommends for media owners and policy makers to develop practical approaches to address gender related issues and concerns at all levels in the media industry. Four areas for further research to establish more insights on gender disparities are recommended.

Strategies of corporate brand management in the changing media market : a comparison of Citizen Television, KTN and KBC channel 1

Author: Mburu, Peter Waweru

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Strategic management ; Corporate image ; Brands ; Television networks ; Citizen Television, Kenya ; KTN USE Kenya Television Network ; Kenya Television Network ; Kenya Broadcasting Corporation ; KBC USE Kenya Broadcasting Corporation ;

Abstract:

This study sought to investigate and compare corporate brand management strategies at Citizen Television, KTN and KBC Channel l . Specifically the objectives of the study were to examine how corporate brand is positioned, how corporate brand message is communicated, how corporate brand is delivered, how corporate brand equity is leverfged, and to compare and contrast corporate brand management strategies among the television stations. Effective achievement of a cross sectional research design necessitated the use of interviewing as an appropriate research method. A sample of professional staff members from the television stations was drawn from Programming, Advertising, Public relations, Publicity, Sales promotions and marketing departments respectively. The findings indicate that channels and corporate brands are being looked upon not only from a brand image and style perspective, but also in a strategic view to create a distinct 'brand identity' which can provide competitive advantages. Today's TV marketers wish to get involved with the programme at the conception stage to evaluate its fit for the overall channel brand, position it appropriately in the target market and apply relevant marketing tools. Television brand provides a panacea against the morass of undifferentiated programming and increasingly penetrating multichannel expansion. The brand represents the channel and programme positioning by establishing a distinctiveness epitomized by a viewer's emotional experience. Broadcasting brands are now being equated to retail brands, where programmes can be considered a product or line of a channel. In Kenya television corporate branding initiatives earlier adopted by the frontrunner of the Kenya's TV industry - the KBC, have filtered down and have been replicated at Citizen Television and KTN, although with varying intensity. Broadcasters refer to the importance of the channel brand as a 'shop' because it provides differentiated station brands the opportunity to be consumed by the audience. Television broadcasters link television brand directly to the value of the 'shop' front in retail branding, and referring to the channel's brand image (or visual styling) as a reason for viewers to walk into the 'shop' front or the channel. Corporate brands can be seen as rising in prominence steadily as a majority of industry professionals feel that most viewers want to watch particular television brand channel and not because it broadcast a particular programme. Hence if a corporate brand moves from one programme to another, viewers are unlikely to shift their channel brand loyalties.

Challenges of Corporate Image Building : a case study of Kenya Broadcasting Corporation (K.B.C)

Author: Masinde, Mary Odanga

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2011

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Kenya Broadcasting Corporation ; Television broadcasting ; Corporate image ; Viewers ;

Abstract:

This study is on Kenya Broadcasting Corporation (KBC), a state owned public media house whose responsibility is to provide free to air radio and television public broadcast services to the nation on behalf of the government of Kenya. The KBC Act CAP 221 that incorporated it in 1989 not only mandated it to assume a non-profit making role of public service broadcasting but also instructed it to ensure self sustainability of all the financial obligations that accompany running a vibrant broadcast organization. Since the liberalization of the airwaves was initiated in the early 1990's many more players have come into action, all of them operating on commercial terms. Consequently, KBC has had to join the fight for viewers and ratings, a determining factor for financial backing by the advertising industry. Viewers' perception of a media house, and therefore its image, in most cases dictates whether or not it will successfully market itself to advertisers. Failure to do so leads to financial obscurity which greatly impinges on all the activities of the affected media house. Various reports have confirmed that KBC in financially insolvent as it has accumulated massive debts from running the huge national network without extra funding from the exchequer. The Government, through its Assistant Minister for Information and Communication, KBC's parent ministry, has openly admitted this fact, placing the debt at over Ksh.20 billion. The purpose of this study was to determine the viewer's perception ofKBC and the challenges it faces while attempting to build an image acceptable to the public and the advertising fraternity. Without a good image, it will continue to face financial problems, thus failing to fulfill its public service mandate successfully. The study interrogated factors that militate against KBC's image, such as political interference in its editorial decision making and in the employment of its senior managers. Also investigated is its viability as a financial concern amid its status as a public service broadcaster. The study used a descriptive research design to illustrate factors affecting KBC's corporate image. Quantitative and qualitative data collections techniques were than utilized to .gather data. A structured questionnaire and an interview schedule were the tools employed. Data was also gathered from media diaries. The data was then edited centrally to detect errors and omission and ensure it was accurate, uniformly entered, complete and consistent with the objective of the study. It was arranged to simplify coding tabulation and alpha numeric data coding carried out to assign numbers and other symbols to the questions. This allowed the respondents to be grouped in a limited number of categories to make analysis of collected data easier and efficient. The coded data was tabulated using the Statistical Package for Social Science (SPSS) version 16.0. Finally, the responses were evaluated by means of descriptive statistics (frequencies and percentages). Prior to the data collection, the reliability of the data collection tools was tested on 20 respondents using Cronbach's Alpha reliability coefficient test. The study population comprised of all TV owners in Kenya who by the 2009 census were 20 million. To make the research possible and the fmdings representative, a sample size of 120 respondents was decided on. The selection of the respondents was done through the simple random sampling technique to afford everyone a chance at being picked on to participate in the study. A purposive sample was found appropriate in identifying KBC management staff whose departments were privy to the information required to answer the research questions carried in the interview schedule of Appendix 1. The study established that KBC Channel 1 TV indeed has an image problem that mitigates against most of its activities. It also established that steps to put right the problems it faces, most of them with financial implications , mu

Strategic responses by the Kenya Broadcasting Corporation to increased competition.

Author: Migunde, F A

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2003

Holding Libraries: University of Nairobi Lower Kabete Library ;

Subject Terms: Kenya Broadcasting Corporation ; Competition ;

Abstract:

ABSTRACT NOT AVAILABLE

A lexico-semantic analysis of Kenyan English (KenE)

Author: Bulili, Ethel Lunyolo

Awarding University: Moi University, Kenya

Level : MPhil

Year: 2002

Holding Libraries: Moi University Margaret Thatcher Library ;

Subject Terms: Language ; Kenya Broadcasting Corporation ; KenE USE Kenyan English ; Kenyan English ;

Abstract:

This study set out to analyse the lexico- semantic features of Kenyan English (KenE) defined as the variety of English spoken and written by the educated Kenyans. Its objectives were -(1) to identify and explain the meaning and usage of lexical items typical of KenE, (2) to identify and explain the factors leading to the formation of such lexical items and (3) to test the acceptability of these lexical items to Kenyans. The theoretical framework used for this study was that propounded by Moag (1983) on The Life- Cycle of Non-native Englishes. Data was collected at Moi University through tape recording of conversations by students and lecturers in the lecture halls and halls of residence and programmes on Kenya Broadcasting Corporation (KBC)- television interviews and news broadcast. After this the cassettes were transcribed and lexico-semantic KenE items were picked out and used to formulate the questionnaire that. was administered to 68 respondents that included 23 , students from Moi University, 24 lectures from various universities in Kenya and 21 teachers from Kesses High School with only 20 from each category being used to give a total of 60 questionnaires. Data was also collected from published articles and casual speech. Data was analysed using descriptive statistics and theoretical propositions of the theory used for this study. The first finding was that, there is Kenyan English (KenE) with vocabulary items that are lexically and semantically typically Kenyan. The second finding was that, factors that lead to the formation of these vocabulary items were found to be: transfer of first language features into English, inadequacy of the English language in expressing Kenyan cultural concepts, overuse of terms in various contexts leading to semantic modification either by restriction or expansion of the lexical item, logical argument, and the structure of the English language itself. The third finding was that, most of the lexical items are acceptable to Kenyans but respondents are reluctant to have KenE introduced in the major domains of education, the media, government administration, commerce and industry.The conclusion was that, there are lexical and semantic features of KenE that are different from British English that are institutionalised.

Mbinu za Kistanislavski katika tamthilia ya tahamaki : ' Likizo'

Author: Ayodi, Nancy Kahaviza

Awarding University: Moi University, Kenya

Level : MPhil

Year: 1997

Holding Libraries: Moi University Margaret Thatcher Library ;

Subject Terms: Performing arts ; Swahili language ; Likizo (title) ; Tamahaki Group ; Stanislavsky method ; Stanislavsky, Konstantin Alexeyev ; Nemirovich-Danchenko, Vladimir ; Kenya Broadcasting Corporation ;

Abstract:

So far, a lot of research that has been done concentrates on drama as literature, not drama in terms of performance. In Kiswahili, to date, there is no work or book written that discusses techniques an actor can use while performing on stage. This study therefore investigates the techniques employed by the actor while on stage so as to communicate effectively with the audience. It aims to examine and explain the degree to which Stanislavski's techniques of acting are manifested in 'Likizo' ya Tahamaki series on Kenya Broadcasting Corporation (KBC) television which focuses on crime and efforts by the police to curb it; to find out whether the exemplification of these skills is accidental or planned. The research was carried out in Nairobi from 18th February to 5th March 1995 at the KBC Station. To realise the above objectives, Stanislavski's theory of acting was used as a guide. This theory, which was established in 1898 by Konstantin Alexeyev Stanislavski and Vladimir Nemirovich - Danchenko has come to be known famously as Stanislavski's system. The basic principle of the system is for the actor to identify himself with the character he is portraying so as to capture and hold the attention of the audience. The following methods were used to collect data: questionnaire, dialogue with actors and director of the play, critical analysis of the script, 'Likizo' alongside keen viewing of its video, photographing and recording.This research is an answer to the controversial issue in Stanislavski's system: the danger of an actor getting into his character and forgetting himself. Our research clarifies the concept of character identification in the system. The research findings are, Stanislavski's techniques of acting, are employed by the Tahamaki group mainly instinctively and partially purposely as only one actor out of the seventeen members has read Stanislavski's system. Thus, their work on stage reveal weaknesses pertaining to acting as seen in Tahamaki: 'Likizo.' It is therefore hoped that these research findings will stimulate actors nationally and internationally to explore in depth this acting technique to bring about successful acting while on stage.

A discourse analysis of the structure of KBC TV Broadcast discussion programmes.

Author: Karanja, Lucy

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 1993

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ; University of Nairobi Medical Library ;

Subject Terms: Kenya Broadcasting Corporation/Television/ ;

Abstract:

ABSTRACT NOT AVAILABLE