147 Records out of 22207 Records

The effect of marketing distribution channel strategies on a firm's performance among commercial banks in Kenya

Author: Schoviah, Amara

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Market strategy/Distribution channels/Financial performance/Commercial banks/Banking industry ;

Abstract:

Successful distribution channel strategy selection, implementation, and management cannot only . help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages caused by distribution channel conflicts such as double marginalization. Customer needs analysis plays a relatively small role in product development in these firms. Instead, product development is typically driven by process technology capabilities which often are the result of incremental process improvements. Unlike market-driven firms, where a focus on value (as defined by the customer) drives marketing decision making, marketing decisions in these firms often revolve around pricing issues, such as volume discounts, as the key to increasing the firm's unit sales. The objective of the study was to establish the effect of marketing distribution channel strategies on a firm's performance among commercial banks in Kenya. The study adopted a descriptive survey research design. The population of the study was all the forty three commercial banks operating in Kenya. The study used both primary and secondary data to be collected through questionnaires. The data was analyzed and presented using percentages, mean and standard deviation. The study found that the branch network, electronic banking and multiple distributions were used by the banks. Marketing strategies being employed by the banks were aggressive marketing, mass marketing and value marketing. The marketing features employed by the banks was close relationships with customers, product specialization, extensive market research, selective distribution, segmentation of market, high quality innovative products and controlled relationship with customers while increased relational norm with channel partners, intensive distribution to a mass market and low behavioral control on consumers were employed by the banks to a moderate extent. The marketing distribution strategies results to increased sales, market share and profits, the bank being able to market changes more effectively and enhanced ability of the bank to generate, disseminate, and respond to market changes.

Perceived effect of performance contracting on service delivery at Jomo Kenyatta University of Agriculture and Technology

Author: Sifuna, Olive Nelima

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Perceptions/Effects/Performance contracts/Quality of service/Jomo Kenyatta University of Agriculture and Technology, Kenya/Colleges and universities ;

Abstract:

Public universities play an indispensable role in the effective delivery of public services that are key to the functioning of a state economy. Despite their implementation of performance contracting, public universities in Kenya and JKUAT in particular have been confronted with many challenges which constrain their delivery capacities. There are problems in key areas such as in performance incentive systems and,monitoring and evaluation systems that have adversely affected the delivery of services at JKUAT. The purpose of the study is to determine the effects of implementation of performance contracting on service delivery at JKUAT. This research was conducted through a descriptive cross-sectional design. The study population comprised of the 316 JKUAT staff in main campus and 5213 students. The target population was divided into eleven divisions. The study adopted the stratified random sampling to select 60 staff members and 100 students. The researcher used primary data collected using a self administered semi structured questionnaire. The data was then analyzed using descriptive statistics. From the findings, the study concludes that since the Performance Contracting was introduced, there has been faster response to customer enquiries and problems, customers enjoy greater convenience and control. The study also concludes that targets set for each employee are realistic and are arrived at after consultation between employee and employer and that performance contracting has resulted in employee empowerment. The study finally concludes that there is continuous monitoring and evaluation and there is feedback of monitoring and evaluation results which enhance service delivery at the university. The study recommends that there is need to link performance contracting and compensation! reward system, and to develop a systematic monitoring and evaluation mechanisms for the corporation in order to enhance performance contracting. JKUAT should increase on the accessibility of services, improve on their customer care services, improve on facilities, diversify their services, automate their services, market their services to increase public awareness.

The effect of working capital management policy on profitability of firms listed at the Nairobi Securities Exchange

Author: Wanyama, Violet Nelima

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Working capital/Financial management/Profitability/Public companies/Nairobi Securities Exchange ;

Abstract:

Working Capital Management policy has its effect on liquidity as well as on profitability of the linn. To achieve this objective, the study used secondary data obtained from the annual reports and financial statements of selected sample of 32 Kenyan finns listed on Nairobi Securities Exchange for a period of 5 years from 2007 - 2011, was studied the effect of different variables of working capital management policy including the aggressiveness or conservativeness of the policy on the return on assets. The size of the firm as well as the leverage has been used as control variables. Pearson's correlation and regression analysis (general least square with cross section weight models) are used for analysis. The results show that there is a strong negative relationship between variables of the working capital management and profitability of the firm apart from the aggressiveness of the policy adopted. 11 was found out that that there is a significant negative relationship between working capital policy adopted and profitability. The results indicate that the model examined in this study is significant with an adjusted R' of 57.8% and also that all the independent variables had a significant relationship individually with the ROA. The study concluded that working capital management policy affects profitability of the company and if the firm can effectively manage its working capital, it can lead to increasing profitability. Therefore, it will be important for a firm's management to understand the relationship that exists between various working capital components and profitability and the direction that they affect the profit for effective management of the working capital. To the government and regulatory bodies, it is important to develop appropriate guidelines that will suggest the appropriate level of working capital that need to be held by a firm and even consider giving incentives in form of tax rebates those firms maintain an optimal working capital policy that leads to improved profits. To the academia, there is need to research on the appropriate working capital policy that will be suitable for particular sector industries.

The effect of regulation on financial performance of savings and credit cooperatives societies (SACCOS) offering Front Office Service Activity (FOSA) in Kenya

Author: Wamalwa, Ignatius Simiyu

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Regulation of financial institutions/Financial performance/Savings and credit cooperative societies/Regulation of financial institutions/Financial performance/Savings and credit cooperative societies/Customer services ;

Abstract:

This study was 'on the effect of regulation on financial performance of savings and credit cooperative societies (SACCOs) offering front office service activity (FOSA) in Kenya. The study used descriptive research design. A survey was done to establish the impact of regulation on the performance of FOSA SACCOs in Kenya. There are about 122 such SACCOs in Kenya of which a sample was taken using systematic random sampling. Data was collected by use of questionnaire method which had both structured and unstructured questions. It was analyzed mainly by use of descriptive statistics such as the charts and graphs measures of central tendency. In addition, an advanced statistical technique such as regression was also used. Following the study findings it was possible to conclude that the introduction of governance regulations had impacted positively on the financial performance of SACCOS. The specific governance practices that had a positive relationship with financial performance included; election of an independent board, the constitution of independent board committees, subjecting directors and senior management to vetting by SASRA and separation of the responsibilities of the board and the management. It was possible to conclude that introduction of prudential regulations had impacted positively on the financial performance of SACCOS. The specific prudential guidelines that had an effect on financial performance were; prudential regulation on capital adequacy, prudential regulations on the extent of external borrowing, prudential regulations on asset categorization and provisioning, prudential regulations on maximum loan size and prudential regulations on insider lending. It was possible to conclude that introduction of reporting regulations had impacted positively on the financial performance of SACCOS. The specific reporting guidelines that had an effect on financial performance were; monthly reporting to SASRA on capital adequacy liquidity and deposits, reporting on quarterly risk classification of assets and loan loss provisioning and investment returns and reporting on annual audited financial statements. The study recommended that the managers of the SACCOs to emphasize on prudential regulations, governance regulation and reporting regulations as doing so would improve the financial performance of SACCOs.

The effect of service quality on customer satisfaction in the hospitality industry in Kenya-a case study of Lake Bogoria SPA resort

Author: Yator, Lydia Jepkosgei

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Quality of service/Customer satisfaction/Hospitality industry/Lake Bogoria SPA Resort ;

Abstract:

In the wake of globalization, every sector in the economy is now facing new challenges, the greatest of which is has to contend with new competition emanating from various countries across the globe. The tourism sector, which is strongly linked to hospitality sector, is one of the industries which have been strongly affected by globalization. Thus with the increasing competition rises the need for strategies to create a competitive edge. The objective of this study is to examine the influence of service quality on customer satisfaction. The study utilizes a mixed methods approach where data is collected in two phases: the first phase is qualitative and exploratory in nature and utilizes an interview guide to collect the data. The data collected from phase 1 is then processed and used to create a structured questionnaire for phase two of the data collection. The first phase yielded five key variables for service quality namely: tangibles, reliability, responsiveness, assurance and empathy. These variables were then sent back to the respondents to rate multiple items under each variable on a five point likert scale. The resulting data was analyzed using descriptive statistics and Pearson correlation analysis. From the data analysis, it was found that service quality of the hotel was highly rated by the respondents. Each of the five major variables of service quality had a rating above 4 in the five point likert scale. This showed that the hotel was performing well in terms of quality of services offered. It was also found that service quality (as measured by each of the five variables) had a very strong correlation with customer satisfaction. Thus the study concluded that service quality has a very strong positive relationship with customer satisfaction. The study recommends that the hotel industry should pursue a more rigorous approach to fighting competition. It also recommends that the hotel should pay closer attention to service quality as it has a huge influence on customer satisfaction. The study was limited in a number of ways. The key limitation. was with regard to the population base of the study which was only Lake Bogoria SPA Resort. The fact that the study was based only on a single hotel could make the generalization of findings to the hotel industry in Kenya difficult the second limitation had to do with the fact that the study did not compare the views of the employees on service quality with those of customers to establish whether there are any gaps. Thus from the limitations, it was recommended that future studies should base their research on a more inclusive population base that covers all hotel segments in Kenya. Additionally, it was recommended that future studies should attempt to establish the gap between employee perceptions and customer perceptions of service quality.

The effect of debt collection strategies on financial performance of local authorities in Kenya

Author: Wambugu, Martha Karungari

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Credit collections/Collection services/Strategic management/Financial performance/Local government ;

Abstract:

Debt collection strategies involve developing a strong collection unit with clearly defined, documented and consistent policies and procedures that guide staff through the collections process and instruct them on how to respond in particular situations. For an effective debt collection strategy, a firm should have an effective and documented debt collection plan since such a firm with an elaborate plan of collecting its rates and levies will be able to implement the plan more easily that one which does not have such a debt collection plan. The purpose of the study was to investigate the effect of debt collection strategies on the financial performance of local authorities in Kenya and towards the realization of the research objective both a descriptive analysis and correlation and regression analysis was undertaken. Data was collected through the use of a questionnaire that was distributed to a sample of 40 local authorities selected from the population. The study found out that the popular debt collection strategies that are employed by the councils are, subcontracting of debt collection to third party agents that work on commission and this is also supplemented by use of internal debt collection unit in the councils, adoption of both enforcement and proactive debt collection strategies. The results show that the council's internal debt collection strategies are updated frequently to cope with the challenges that arise in the operating environment since the market will always develop mechanism to evade paying the rates and levies. The study found that the subcontracting of the debt collection to third parties and the enforcement strategies had a positive relationship with the level of debts while pro active debt collectionstrategies and the use of internal debt collection units were found to have a negative relationship with the level of debt collection in the councils. The central government was identified to have a role to play by seconding experts to these councils that will guide the councils on the debt recovery exercise. In addition the councils should also adopt a more friendly system of collecting the debts since it has been found that positive compliance is more sustainable that one' which is achieved through duress.

The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya

Author: Thumbi, Eva

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Strategic management/Advertising/Effectiveness/Mobile Communications networks ;

Abstract:

Billions of Kenya shillings have been spent on the advertising by large corporate companies in Kenya with mobile service providers taking the biggest share of the advertising spend. There are over 40 radio stations, over 10 television stations and a number of print newspapers and magazines in Kenya and therefore is a great need to identify a way to communicate your message to the right target market effectively. Media strategy involves determining which communication channels will be used to deliver the advertising message to the target market at the right time. Decisions must be made regarding which types of media will be used (e.g. newspapers, magazines, radio, TV, billboards) as well as specific media selections (e.g. a particular newspaper or TV program). This task requires careful evaluation of the media options' advantages and limitations, costs, and ability to deliver the message effectively to the target market. The purpose of the study was to identify what media strategies are being used by mobile phone companies and to determine the extent to which these media strategies influence advertising effectiveness. The study sampled all four mobile phone companies in Kenya; Safaricom, Airtel, Essar and Orange Telecom through census due to the small number of the population study. The study revealed that Radio, TV and Newspapers are the top three most used medium to advertise and the greatest challenge in identifying the media strategy was monitoring. A key objective was to determine the extent to which these media strategies influence advertising effectiveness and the two top most reasons were given as brand awareness and knowledge and recall. The researcher recommends that mobile service providers' media strategies should be regularly analyzed including all internal and external factors affecting them to measure their influence on advertising effectiveness.

Effects of live parliament broadcasts on the public knowledge, attitude and perception in Kenya : an assessment of Ruiru Town households

Author: Wandera, Alfred Sanday

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Politicians/Parliaments/Broadcasting/Social impact/Public opinion/Perceptions/Ruiru, Kenya ;

Abstract:

This study aimed at assessmg the effects of live parliament broadcasting on the public knowledge and knowledge gaps, attitude and perception about parliament and its work in Ruiru town. The study applied mixed research design method. Specifically, concurrent triangulation mixed method was used. It involved the separate collection and analysis of qualitative and quantitative data and then integrating them at interpretation stage. Quantitative data was collected using a survey questionnaire. Out of the 90 questionnaires that were to be administered, only 68 responses were received, which were then analysed by SPSS software version 17. Three Indepth-depth interviews were conducted using an in-depth interview guide and then thematically analysed. The study found out that the live parliament broadcast had generally increased knowledge about parliament and its works across the social economic groups. However, the knowledge gained by the upper social class was more than that gained by the lower social class. This helped reinforce the argument that an introduction of a new source of information in the society leads to a widened knowledge gap between social economic groups as posited by the knowledge gap hypothesis. Consequently, the results showed that the live parliament broadcasts had increased public interest in parliament and its works, but it was biased in favour of the upper social class. The study also depicted that the majority. of the public (especially the lower social class) disliked the parliament and its works. In addition, majority of the respondents felt that the parliament was an important institution for Country. However, they lacked confidence and satisfaction in the 10th Kenyan parliament. The study also showed that the majority of the public occasionally either listens' or watch live parliament broadcasts while at home. Moreover, the study results showed that television was the best channel for live parliament broadcasts (especially amongst the middle and upper social class). On the other hand, majority of the lower social class registered their support for radio as their channel of choice. Majority of the respondents said that the live broadcasts should be recorded, edited and replayed at prime hours. The respondents also indicated that the commentators in the live parliament broadcasts should concentrate on explaining to the listeners! viewers which MP is saying what and why. In conclusion, the researcher suggests that the parliament diversifies its channels of communicating and educating the public about it and its works, especially to the lower social class who seems to be disengaged with the parliament.

The effects of behavioral factors on investment decision making by unit trust companies in Kenya

Author: Shikuku, Rastus Matanyi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Psychological aspects/Investment policy/Unit investment trusts/Investment companies ;

Abstract:

Behavioral finance attempts to investigate the psychological and sociological issues that influence investment decision making process of individual and institutions. It also considers how various psychological traits affect how individuals or groups act as investors, analysts, and portfolio manager. The study investigated the effects of behavioral factors on investment decisions making by unit trust companies in Kenya. Literature has documented that individual and even institutional investors have embraced heuristics in their investment decision making. The study therefore sought to establish whether heuristics (overconfidence behavior, herd behavior, and anchoring behavior) affect investment decisions in unit trusts. Descriptive design study was used through census survey of eleven unit trust companies. Semi structured questionnaire was used for data collection with 100% response rate being registered. Drop and pick later method was used to distribute the questionnaires. Analysis was done using Statistical Packages for Social Scientists. Descriptive statistics and correlation analysis were used to summarize the research findings. The study established that unit trusts' investment decisions are affected by overconfidence, herd, and anchoring behaviors. Unit trust managers tend to be overconfident while making investment decisions. Their decisions are also affected by experience of their past performance suggesting the effect of anchoring. Herd behavior is not common among the unit trust manager as most of them prefer making their own decisions. According to the findings, managers who are overconfident are also likely to follow the masses in decision making. Behavioral finance models are not empirically supported and therefore should not be used in isolation for investment analysis by unit trusts. Investors on the other hand should be cognizance of the fact that fund managers are not immune from behavioral biases while making investment decisions. They should therefore closely monitor their investments' performance and actions of fund managers to ensure that these biases are eliminated.

The effect of agent banking on financial inclusion in Kenya

Author: Waihenya, Harun Mwangi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Agency banking/Banking industry/Economic impact ;

Abstract:

Financial inclusion of the total population of a country people is every government's goal. The world over and especially in the developing countries, governments are working on various strategies and regulatory frameworks to ensure they reach all those excluded. Every governments dream is to have an efficient and inclusive financial system for purposes of resource mobilization. In Kenya, Vision 2030 is premised on a safe, efficient and inclusive financial system where savings and investment rates will more than double. The financial sector is expected to playa pivotal role in mobilizing the substantial resources required to finance the envisaged flagship projects. The government through the central bank has therefore been trying exploring and implementing innovative models that will deepen Kenya's financial sector to support savings and investment growth. One of the initiatives has been the agent banking model . The objective of the study therefore was to investigate the relationship between agent banking and financial inclusion in Kenya. The study utilized descriptive survey research method so as to elicit a broad range of information from various sources identified from the research area. In summary, the study investigated agent banking in Kenya with emphasis on the factors contributing to financial exclusion, both natural barriers such as rough terrains and man-made barriers such as high charges on financial services and limited access due to limited bank branches. The findings of the study were, that agent banking is continuously improving and growing and as it grows, the level of financial inclusion is also growing proportionately. The study findings show that increasing the area covered by agents within the country has had the effects of increasing the reach of the financial services to the people thus raising the levels of financial inclusion because a certain cliche of the population would not visit the bank branches for various reasons included in the study. The findings in summary show that agent banking has the effect of increasing the level of financial inclusion in the country. The study therefore recommends that agency banking as a means of enhancing financial inclusion be highly supported and encouraged by all players- the banks, government, and licencing bodies especially local authorities; so as to reduce the high compliance costs in bureaucracy in registration. The study further recommends adoption of agency banking by all banks operating in the retail market.