60 Records out of 22207 Records

Strategic response by Safaricom to competition within the mobile telephone industry

Author: D'Silva, Stella Njeri

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Safaricom ; Telecommunications industry ; Mobile phones ; Telephone companies ; Competition ; Management ;

Abstract:

Competition in the telecommunication industry causes firms to develop new products and services, which give consumers greater selection and better products. Strategic response to competition is key as businesses seek to gain competitive advantage and remain relevant in the market and by large the environment. What is required in strategic response is a structured, disciplined, systematic way of surviving an operational environment characterized by aggressive competition. The aim of the study was to establish the strategic response by Safaricom to address competition within the mobile telephone industry. The study was guided by the following research objective: To find out the strategic response by Safaricom to address competition within the mobile telephone industry. This study used case study design which usually focuses on a contemporary phenomenon in its real-life context. Purposive sampling was used to select the six different managers interviewed for the research. The data was collected through use of interview guide. Content analysis was used to analyze the data and the findings presented and discussed. The study established that formulation of strategies to counter competition at Safaricom was chiefly influenced by meeting the needs, wants and providing benefits for the customers, status of competing forces in the market environment and successes and failures of strategies previously followed by the firm. The strategies enabled the company to counter competition in that they assist the company to adapt to the changing business environment, steer the company on ways to raise incomes rapidly than its competitors. The outcome of these strategies was eminent in terms of being steps ahead of competitors in market share and profits. The challenges facing Safaricom during strategic response to competition included unpredictable government interference, market environment, complexities during implementation of the strategies, high risks involved in the diversification of strategy, weak financial management policies and contradiction between leadership style and management orientation. The study concluded that strategies formulated enabled the company to remain ahead on emerging trends in the local and regional market, to learn specific customer demands and attend to them sufficiently and to enable the company to device unique products and services that distinguish them from other players in the market.

Effects of liberalization on marketing of unprocessed Milk in Bomet County, Kenya

Author: Turgut, Andrew

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects/Trade liberalization/Market shares/Competition/Milk/Dairy industry/Bomet County ;

Abstract:

Informal milk outlets are shown to absorb most of the milk from smallholder farmers accounting for over 80% of the total milk sold. Milk sellers and resellers, transporters, cooperatives and farmer groups are identified as the most important participants at the rural markets. The purpose of this study was to investigate the effects of liberalization on the marketing of unprocessed milk in Bomet County. Data was collected from the five constituencies in the County during the Months of September and October 2012. Interviews were carried out by use of administered questionnaires. The respondents included twenty five dairy farmers and fifteen unprocessed milk resellers. The respondents were selected using proportional sampling method and SPSS software was used to analyze the collected data. Quantitative data was analyzed using descriptive statistics. The findings from the study revealed that market liberalization has greatly affected the marketing of unprocessed milk in the County. It has positively affected all the marketing mix practices. The strongest relationship existed between marketing mix practices and market performance. The study recommends continuous review and harmonization of regulatory policies in the milk market sector. The study also recommends further study on customer satisfaction and other factors that affect market performance.

The impact of new entrants in the cement industry in Nairobi

Author: Kiarie, Janet Wanja

Awarding University: United States International University-Africa, Kenya

Level : MBA

Year: 2012

Holding Libraries: United States International University-Africa Library ;

Subject Terms: Impact analysis/Market entry/Competition/Cement industry/Nairobi, Kenya ;

Abstract:

ABSTRACT NOT AVAILABLE

Adoption of call centres as a source of competitive advantage by commercial banks in Kenya

Author: Kimaru, Susan

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Call centers/Competitive advantage/Competition between banks/Commercial banks/Banking industry ;

Abstract:

The purpose of this study was to determine the competitive advantage offered by call centers, casing on commercial banks in Kenya. This study was guided by the following research objective: to establish whether call centers give the commercial banks a competitive advantage. The research design was a survey focusing on commercial banks in Kenya. The study was conducted within Nairobi and involved all the commercial banks in Kenya. Three customers and one manager from each bank were interviewed. Data was collected using a questionnaire developed and administered by the researcher. Data was analyzed using Statistical Package for Social Sciences (SPSS) and result presented as per research objective. This study finds that availability of employees in a timely manner, good presentation of product/services and courtesy were of great importance in call centers if the banks have to use call centers to gain competitive advantage. This study therefore benefits management in commercial banks and academicians looking at the adoption of call centers as a source of competitive advantage. The study will also benefit customer serving organizations who may not realize the advantage of improving customer accessibility as a means of retaining existing and attracting new customers.

Strategic alignment as source of competitive advantage at Equity Bank (K) Ltd

Author: Kasina, Nelly Kalunda

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Strategic management/Competitive advantage/Competition between banks/Commercial banks/Equity Bank Kenya Limited/Banking industry ;

Abstract:

The growth and diversity in the international business has brought about new challenges and heightened the competitiveness of firms across the globe and to remain relevant, firms have been forced to re-examine themselves internally in order to improve their performance. Organization need to create a customer experience that keeps customers coming back, a strategy which will ultimately separate one's firm from the competition. There is need for a strategic fit among many activities in the organization in such a way a way that it results in organizational competitive advantage. The purpose of the study was to determine the role of strategic alignment as a source of competitive advantage at Equity bank (K) Ltd. The study adopted a case study research design in which an interview guide was used to collect data and content analysis was used in analyzing the data. The result findings show that the bank has identified three key pillars for alignment and these includes its process, products and human resource base. By alignment of these three core pillars, the bank has been able to gain a competitive advantage in the market. This advantage has come in form of increased profitability, customer numbers, customer deposit, product range, a flexible IT system and a management team that is able to identify and capture opportunities. The bank has however faced a number of challenges in the course of aligning its operations for strategic purpose and this include, high turnover of the staff in key sections, in adequate finances to finance the all alignment process and in some cases a culture that tended not to be accommodative to new challenges.

Competitive strategies employed by Equity Bank Limited in agency banking in Kenya

Author: Kimathi, Beth Mukiri

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Competition between banks/Strategic management/Commercial banks/Equity Bank Kenya Limited/Agency banking/Banking industry ;

Abstract:

One of the primary impediments to providing financial services to ;h.e poor through branches and other bank-based delivery channels is the high costs inherent in thes traditional banking methods. When financial service providers do not have branches that are close to the customer, the customer is less likely to use and transact with their service. By using agent banking, banks, telecom companies, and other providers are offering saving services in a commercially viable way by reducing fixed costs and encouraging customers to use the service more often, thereby providing access to additional revenue sources. This will drastically change the economics in the banking industry. This paper analyzes the competitive strategies used by Equity Bank in agency banking in Kenya. To achieve this objective, the study intended to use structured questionnaires with open ended questions and the target respondents were the senior employees of Equity Bank strategically involved in agency banking. The researcher was able to get face to face interviews with three employees out of the target of five and combined primary data gathered with secondary data. The data was analyzed using both qualitative and quantitative techniques. The study found that Equity Bank uses the following competitive strategies in agency banking in Kenya: product offering diversification, market intelligence, cost leadership, training and support, corporate social responsibility, relationship management, financing, customer-care support, innovation, geographical coverage, advertising and publicity and information technology and systems. The study found Equity Bank was the first bank to roll out agency banking in Kenya and by June 2012 it has 5,004 operational agents with the aim of increasing the number to 10,000 by end of year 2012. The bank's agency network is processing 25% of all cash transactions for the bank and this has enhanced access by the customers to the bank's products and services and also enhanced convenience. The bank's aim is to tap into the predominant unbanked rural and peri-urban population to deepen access to financial services in line with Vision 2030. The study therefore concludes that Equity Bank has managed to build competitive strategies in agency banking which have enabled it achieve growth in transactions, profitability, customers, deposits, cost reduction and improved brand. This case study is relevant to people studying the following topics: Banking in Kenya, agency banking, micro-finance, competitive strategy and business in Kenya.

The effect of price regulation on competition among oil firms in Kenya

Author: Njuguna, Catherine Njoki

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Effects ; Price regulations ; Competition ; Petroleum industry ;

Abstract:

Pricing is one of the strategies that firms use to compete in the market. When pricing as a strategy is controlled through regulation, it then ceased to be a competitive factor. In the absence of price strategy therefore, do firms still compete and on what grounds especially when the product is homogenous? This was the crux of this paper considering the price . regulation in the oil industry in Kenya. The objective of this study was to determine the effect of price regulation on competition among oil firms in Kenya. This study was a descriptive survey. The target population of the study was all the ten oil marketing firms. Primary data was collected using a structured questionnaires administered to the Managing Directors using drop-and-pick later method. The analysis was done using descriptive statistics such as mean scores and percentages. Results were presented in table and charts. The study found that service quality was the most adopted strategy by most of the firms followed by focus strategy and lastly the pricing strategy. The study also found that the intensity of competition was also low after the introduction of price regulations. The study concludes that the price of fuel in the price regulation era was marginally lower than the period before the price regulations. The study also concludes that price ceilings have reduced the level of competition in the oil industry. The study recommends that there is need for the oil marketing firms to be allowed to import oil on their own from the suppliers they are comfortable with. This will give them the leeway to negotiate better prices hence reduce their costs and enable them to price the fuel better in the market.

Challenges in the implementation of Blue Ocean strategies in large indigenous banks in Kenya

Author: Nyambane, Geoffrey Onsembe

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Competition between banks ; Profitability ; Brand equity ; Strategic planning ; Bank management ; Kenya Commercial Bank ; Cooperative Bank of Kenya ; Equity Bank, Kenya, Limited ;

Abstract:

To ensure success, the strategy must be translated into carefully i~plemented action. There however are many challenges that organizations face when carrying out this process for blue ocean strategies; strategies that target untapped markets where demand is created rather than fought for. This is a survey seeking to establish the challenges large indigenous banks in Kenya face in implementing blue ocean strategies and how they have responded to these challenges. The study covered three indigenous banks classified as large; These banks are Kenya Commercial Bank, Cooperative Bank of Kenya and Equity Bank. Data was collected by way of face to face interviews with heads of units involved in strategy implementation and two executives from each bank were interviewed. From the survey, it is evident that all the banks studied clearly focus on blue ocean strategies to create and sustain their market share, and in implementing these strategies, they encounter a number of challenges emanating from the various factors on strategy implementation. These include organizational culture, organizational structure, resources and capacity building, leadership and senior management, employees, customers and steps taken to continuously monitor and evaluate progress. These challenges apply across the organization effectively implying that they need to be addressed at all levels of the organization for successful implementation. The survey also identified- the responses the banks have employed to overcome or reduce the challenges. We were able to deduce that research on blue ocean strategies before they are implemented provides a good basis for seamless implementation. Communication, engaging skilled staff, involvement, promotional campaigns, a robust performance management system and allocation of specific roles and responsibilities are key in addressing these challenges.

Environmental influence on competitiveness of the horticultural processing industries in Kenya

Author: Ong'era, Isaac Nyainda

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Environmental impact ; Competition ; Horticulture ; Food processing industry ;

Abstract:

Horticultural Processing Industry has progressively grown over time with increasing number of players. This has increased the COffiiJetition among the players hence the need to become more competitive. Due to this, the Horticultural Processing Industries are adopting different competitive strategies to counter the influence of economic, technological and ecological environmental factors. This study sought to establish the environmental influence on competitiveness of the horticultural processing industries in Kenya. From the findings of this study, it was clear that the environmental factors have an influence on competitiveness of horticultural processing industries in Kenya. The results of this study can be used by different firms in the horticultural processing industry in Kenya to know how to manage different environmental factors. It has identified those factors that have a negative influence and those that have a positive influence. Firms will be prepared on how to handle the factors that have a negative influence on their competitiveness. The results of this study can also be used as a poiet of reference to other industries which their competitiveness is affected by the targeted environmental factors in this study. For the academicians and other researchers wishing to carry out further research, the empirical information will contribute to existing literature in the field of strategic management.

Strategic alliances and organizational competitiveness among commercial banks in Kenya : a case study of Kenya Commercial Bank

Author: Makau, David Nzyimi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Strategic management ; Alliances ; Competition between banks ; Commercial banks ; Kenya Commercial Bank ;

Abstract:

Strategic alliances provide opportunities for participating firms to tap into the resources, knowledge, capabilities and skills of their partners. They offer potential for a firm to leverage its resource capabilities and gain sustainable competitive advaatage over its competitors. The objectives of this study were to identify the types of strategic alliances that best enhance competitiveness of a firm and whether such alliances actually created competitiveness among commercial banks in Kenya. The study used descriptive case study design where a convenient sample was used to create a sample frame where 33 respondents were considered. The study used structured and semi-structured questionnaires to collect data which was analysed using MS Excel Spreadsheet and relationship among variables established using correlation analysis. The study found that strategic alliances seek to create competitive advantage through collaboration rather than competition. Strategic alliances are also based on mutual trust of partners. The study also established that strategic alliances provide partners with an opportunity to tap into. Finally, the study found that strategic alliances especially non-equity strategic alliances are positive and significantly correlated with organizational competitiveness. The study therefore concluded that strategic alliances create interdependence between the partner firms which bring benefits in the form of intangible assets and capabilities. These assets (superior skills) and capabilities (superior resources) are the main sources of competitive advantage for a firm.