602 Records out of 22207 Records

Brand rejuvenation strategies and organization performance : a case study of New Kenya Cooperative Creameries Limited

Author: Ibrahim, Mohamed Abdi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: New Kenya Cooperative Creameries Limited/Dairy industry/Organizational change/Financial performance/Brand image/Repositioning ;

Abstract:

Brand rejuvenation strategy IS considered to have occurred when a firm recovers adequately to resume normal operations often defined as having survived a threat to survival and regained sustainable profitability. In this light of a great brand rejuvenation strategy in terms of profitability and increased market share, this study seeks to document factors that are responsible for successful brand rejuvenation strategy of New KCC from the hitherto years of loss making. This study therefore set out to investigate brand rejuvenation strategies and organization performance at New KCC. This study adopted a case study. The study used both primary and secondary data. The researcher administered the interview guide through personal interviews from the senior management especially the strategic, marketing, operations, finance and procurement in the New KCC who were involved in strategy formulation and implementation process as they are appropriate in decision making as well as resourceful in terms of information on the brand rejuvenation strategies in the New KCC. Content analysis was used for data that was qualitative in nature or aspect of the data collected from the open ended questions. the Company has embraced the rejuvenation strategies to realized better performance after the fall of its predecessor. These techniques of brand rejuvenation illustrate that if the brand message is at the core of the re-branding effort, regardless of wider economic circumstances, consumers will stay true to the brand. Brands are born from competition and they can also die from it. As such, if the rejuvenated brand exists in a family of brands, its new strong and favourable associations can enhance the equity of the other brands in that family. For the Firm to become even more competitive there is need to change the product attribute and bringing out newer products with more uses so that the products can be more marketable. The company should implement more brand rejuvenating strategies which aim to change the perception of the customers' minds. The company should undertake the process in more than a couple of ways. This could be done through entering into newer markets or changing the brand elements and the perception in the minds of the consumers so that the market to enhance its marketing and therefore better performance.

Technological change management at the Barclays Bank of Kenya

Author: Gobanga, George

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Barclays Bank of Kenya Limited ; Technological change ; Management ;

Abstract:

The objective of this study was to investigate the technological change management at the Barclays Bank of Kenya. The dilemma faced by many businesses today is managing change initiatives efficiently and effectively. Arguably, managing changes simultaneously poses great challenges to organisational success in terms of the desired change. Issues in the implementation process include the technological change initiative and the challenges that were faced. Data was collected from 45 respondents who included Managing Director, Heads of Departments and other necessary top level managers in the bank. Qualitative data obtained indicated that while the process and efforts were genuine, they were fraught with various technical and HR problems, and it was found that change efforts lacked integration to business mission, vision and core values. The process improved efficiency and productivity at the bank as well as having positive effects on stakeholders. As part of recommendations, the bank's mission, vision and core values need to be fully aligned with the technology change process.

Strategic planning at Equity Bank Kenya Limited

Author: Gatome, Janet G

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Equity Bank Kenya Limited ; Strategic planning ; Banking industry ;

Abstract:

The importance of effective strategic planning is recognized by most organizations. Majority of organizations understand the need to clearly identify their mission and objectives, their priorities and targets for improvement, and the action to be taken to achieve them. Good progress has been made over the years to improve the rigor of strategic planning. There is no one clear way advocated by scholars on how institutions should go about strategic planning. The purpose of the study was to establish and document strategic planning processes at Equity Bank Limited and to determine the various challenges faced in strategic planning. This research was conducted through a case study. Primary data was collected by use of interviews. Secondary data was obtained by reading relevant literature which elaborates on the issue being studied to add to data collected using interviews. It was found that the strategic planning process is consultative done by the board, top management, middle level management, use of consultants and input from the banks strategic partners. The study also concludes that the bank undertakes environmental analysis. It was clear that political, economic, social, technological, environmental and legal factors influence the bank's corporate strategic planning. The study further concludes that the bank faces various challenges during the implementation process. Being that this was a case study on one bank the data gathered might differ from strategic planning processes adopted by other banks in the banking industry. The study recommends that further research should be done on other banks in the banking industry so as to get comprehensive information on how the other players in the industry go about the business of strategic planning.

The influence of total quality management on human resource planning practices at Kenya Revenue Authority

Author: Gayah, Maurice Agireh

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Total quality management USE Total quality ; Human resource management ; Kenya Revenue Authority ;

Abstract:

There has been an assumption that Human resourc-e' planning and total quality management are not related but recent notions have since dispelled this misconception. Environmental pressures to change, for example, turbulent market conditions and heightened competition, and the need for reform have left organizations with little choice to introduce novel approaches in human resource planning Human Resource planning and total quality management in every company. This article tries to show how the Human Resource Planning practices are affected with Total Quality Management and what is needed to be improved for implementing Total Quality Management in any company. This study considers eight Total Quality Management practices, which are those that are most commonly identified in the literature as enhancers of Total Quality Management. We try to collect the results of these studies as a comprehensive article. Total quality management is a philosophy of management that attempts to maximize the competitiveness of an organization through the continual improvement of the quality of its products, services, people, processes and environments. Total quality management has evolved from many different management practices and improvement processes. It touches the entire organization rather than just trying to inspect the quality of products and services after they are complete, Total Quality Management instils a philosophy of doing the job from the beginning. Implementation of The Total Quality Management process requires an organizational culture and climate that are often non-existent and processes involved are at times intimidating it might take up to ten years to realize the results of total quality management. Effective implementation of Total Quality Management requires statistical control systems, operational Management and human skills and functions. For the most part the principal contributions to the analysis of Total Quality Management and its operation have come from thinkers in the Operations Management area leading to ignoring of the Human Resource Management (HRM) characteristics. And many of the problems arising in implementation of Total Quality Management appear to have been those relating to Human Resource (RR) issues such as management style, attitudes and culture hence the limitations of Total Quality Management can be at least partially attributed to the neglect of human resource policies in the organization and a failure to align the RR policies with Total Quality Management to ensure integration. These issues are apparent from most reports and research this has led to a shift in emphasis to human resources within the quality area and the growing interest of personnel specialists. This study was to identify the influence of total quality management on human resource planning practices at Kenya Revenue Authority. Kenya Revenue Authority being one of the best run state corporations in Kenya in human capital and dynamism it was a perfect tool for an effective study in this under explored sector since it was one of the first state corporations to Introduce Total Quality Management.

The challenges of the implementation of growth strategies at Equity Bank Kenya Ltd

Author: Gworo, Grace Akinyi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Equity Bank Kenya Limited ; Strategic management ; Growth strategy ;

Abstract:

Strategy can only impact on the bottom line if it is successfully implemented. Strategic plan and its implementation are the heart and soul of any business organization and operation. It has been noted that strategy implementation is the most challenging step in strategic management. This study sought to investigate the challenges facing the implementation of growth strategies at Equity Bank Kenya ltd. The objective of the study was to determine the challenges of implementing growth strategies at equity bank ltd. For the purpose of this study, the researches applied a case study. The research used both primary and secondary data. Primary data was collected using self-administered interview guide while secondary data was collected using the organization past annual reports and periodicals. The target population was staffs at equity bank that included the director of strategy and branch managers. Content analysis was used to analyze the respondents' views about the challenges of implementing growth strategies at equity bank Kenya ltd. Before processing the responses, the completed interview guides were edited for completeness and consistency. The content analysis was used to analyze to respondents views. From the findings, the study concluded that Equity Bank Kenya Ltd faces many challenges in the implementation of its growth strategies. The challenges include resistance on the part of the staff to accept the new strategy, political and cultural challenges that resulted from the locals getting political support to accept or not accept the new strategies. Also lack of proper coordination and aggregation of activities was also a challenge, competition from among others players in the market also posed a challenge to the Banks strategy implementation. Other challenges included sabotage of the process by some of the parties, limited resources and technological challenges. The study recommends that for effective strategy implementation at Equity Bank Kenya Ltd all the parties that are involved in the strategy implementation should be involved in the formulation process to curb the challenge of resistance on the part of staffs. The study also recommends that there should be proper coordination and aggregation of all the activities, information and communication among the parties concerned should also be clear, organization structure should be occasionally realigned to match the new strategies and proper resource allocation is also paramount.

Implementation of the business process outsourcing strategy in Standard Chartered Bank Kenya Limited

Author: Ghikas, Noela Neemeka

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Outsourcing ; Standard Chartered Bank Kenya Limited ; Cost reduction ;

Abstract:

Outsourcing is a growing phenomenon driven by cost reduction, reduced time cycle and access to highly skilled professionals. Although there are good reasons to outsource, a number of potential obstacles and problems associated with outsourcing are also recognized. While outsourcing is associated with several important benefits, it also entails number of risk factors. The banking industry is currently facing stiff competition from other erqerging banks and financial institutions in terms of performance and service delivery to the intended customers in the society. The purpose of the study is to identify the business operations that Standard Chartered Bank Kenya Limited outsources, identify the factors that drive Standard Chartered Bank Kenya Limited to outsource its business operations and to establish the challenges facing Standard Chartered Bank Kenya Limited in implementing the adopted BPO strategies. This research was a case study. The researcher used primary data sources. Primary data was collected by use of structured interview guides. The researcher thus used content analysis to analyze the data. From the study findings, the study concludes that the business operations that Standard Chartered Bank Kenya Limited outsources include information systems, accounting, auditing, archiving, cash sorting, product design, security personnel, transport, training, market Probe services, facilities management, card transaction monitoring, network services outsourcing and payroll. The study also concludes that the factors that drive Standard Chartered Bank Kenya Limited to outsource its business operations include a need to realize cost efficiency; for technical considerations, increase productivity/performance and the need to focus on core activities. The challenges facing Standard Chartered Bank Kenya Limited in implementing the adopted BPO strategies include lack of capable service providers, financial risk, lack of compliance with the contract, opposition from internal staff. The study recommends that for Standard Chartered Bank Kenya Limited to succeed in its outsourcing strategy good communication should be ensured, job quality should be a priority, strict rules should be implemented to guide outsourcing, an explanation should be given to the entire staff why the bank has to outsource, benefits of outsourcing should also be made clear to all the bank members, there should be a thorough follow-up (supervision) so that the work is done professionally and in good time and also costs should be considered before outsourcing to make sure that they do not exceed the benefits of outsourcing.

Factors influencing form two boys and girls choice of KCSE subjects in Kiene division, Nyeri North District, Kenya

Author: Gathaiga, Peninah Nyaruai

Awarding University: University of Nairobi, Kenya

Level : MED

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Kiene Division ; Nyeri North District ; Secondary education ; Secondary school students ; Kenya Certificate of Secondary Education ; Curricula ; Gender ; Careers ;

Abstract:

The purpose of this study was to examine the factors that influence form two boys and girls in their selection ofKCSE subjects in Kieni Division Nyeri North District. Research questions were formulated to guide in the study and data collected from 120 student respondents out of a total of 130.Findings revealed the students were provided with the necessary information concerning KCSE subject choices. The information was given by the teachers. It was also found out that gender did influence boys and girls choice of subjects. Majority ofthe students agreed that there were subjects for girls and for boys. Students respondents in their response showed that they believed that art based subjects were for girls while science based subjects were for boys. Further findings revealed that guardians level of education and occupation did not fully influence students choice of subjects though some guardians influenced their children on what subjects to take since they were educated hence more aware of the needs of the job market which mostly determines what subjects are required. Boys and girls aspired career and level of education influenced their choices of KCSE subjects. Teachers also influenced the boys and girls on their choices. This is in the subjects they taught. In the light of the research findings it was recommended that boys and girls should be provided with adequate information on the importance of the subjects that they study in schools. That there should be professionally trained career teacher-counselor in all schools. It was recommended that there is need for involvement of parents in the education of their children

Factors influencing service delivery by Kenya Police Service: a case of Nairobi County, Kenya

Author: Gatiria, Zipporah Mboroki

Awarding University: University of Nairobi, Kenya

Level : MA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Nairobi ; Police ; Kenya Police Service ; Quality of service ; Socioeconomic factors ;

Abstract:

Organizations are striving to deliver services which meet the expectations of customers in today's competitive market. This study focused on service delivery in the Kenya Police Service which has been for a long time been criticized by both the media and members of public. The study was guided by the central assumption that there has been unprecedented criticism of the Police service despite the huge investment that the Government of Kenya has made in the department. The research was carried out within Nairobi County amongst officers deployed to perform general duties. While appreciating that there exists a whole range of variables that affect service delivery, the researcher explored training, welfare of employees, occupational stress and management style employed within the service and how they influence service delivery. The study was carried out using probability and non-probability sampling methods in order to obtain in-depth qualitative information to cover the entire service. The data was collected using close ended questionnaires and open ended questionnaires which gave respondent a chance to give their views. The findings arrived at revealed that these key variables of service delivery have been ignored to some extent. The training of the service need to be holistic and give room to views and experiences of the learners for this will give room to the learners to appreciate the learning for they are adult learners. The welfare of the service need to be addressed for employees cannot be expected to satisfy the public when they do not have adequate equipment, transport, uniform and also remuneration which is below the people they are expected to serve. The officers 'should be taken through counseling session so that they are able to deal with the occupational stress due to the work which as no time frame when one can be called for the services. The managers should give room to the officers so that there is free flow of communication and appreciate them; managers also need to be taken through management courses. It is on this basis that the researcher made recommendations that these factors need to be addressed if the Police service delivery is to be improved.

Application of price leadership strategy by Essar Telecom Kenya Limited

Author: Charles, Carolyne Mwithi

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: Essar Telecom Kenya Limited ; Pricing policies ; Leadership ; Strategic management ;

Abstract:

The main purpose of this study is to provide insight into strategy formulation and more specifically to the application of price leadership strategy by ETKL. A low cost leader in any market gains competitive advantage from being able to produce at the lowest cost. Price leadership strategy has its roots from the Porter's generic strategy of cost leadership. It is a strategy which involves the firm winning market share by appealing to cost-conscious or pricesensitive customers. This is achieved by having the lowest prices in the target market segment, or enhancing customer value. The objectives of this study are; to determine application of price leadership strategy by ETKL and secondly to establish factors that influenced ETKL in choice of price leadership strategy. It is apparent that successful application of a strategy is an all-inclusive process that requires all stakeholders in the organization to play their part if success is to be achieved. This study has confirmed that that ETKL has applied price leadership to fight competition in the market. With this application, the company has been in a position to retain its market share and at the same time retain industry average profits. The study has further confirmed that a number of factors have influenced ETKL in choosing price leadership strategy which were employee participation in planning, company's goals and objectives, target market and organizational environment. This study has employed case study research guide and an interview guide was used to collect primary data. The interview was personally administered through personal interview and probing the interviewees from three departmental heads. Information contained in the interview guide included position held, departments the respondents were currently, working duration the respondents have worked at ETKL, nature of competition within the industry, strategy formulation, role of senior management in strategy implementation, factors influencing strategy formulation and finally environmental factors affecting the application of price leadership strategy. Various themes emerged from the interview conducted. To help encapsulate the objectives of the study, content analysis was used to analyze the data. From the findings of the study, ETKL has successfully formulated and implemented price leadership strategy. For a successful strategy choice, senior management have a direct influence on the application and implementation of a strategy. They provide a role model for other managers to use in assessing the salient environmental variables, their relationship to the organization, and the appropriateness of the organization's response to these variables. Top management also shapes the perceived relationships among organization components. The study further found that leadership is considered critical to the successful application of the chosen strategy. In particular the study has found that the role of the senior management in strategy application is fundamental since it is seen as a catalyst closely associated with and ultimately accountable for the success of a strategy. The management's actions and perceived seriousness to a chosen strategy will influence employee commitment to implement.

Customer service improvement strategies at CFC Stanbic Bank Kenya Limited

Author: Buchichi, Anne N

Awarding University: University of Nairobi, Kenya

Level : MBA

Year: 2012

Holding Libraries: University of Nairobi Jomo Kenyatta Memorial Library ;

Subject Terms: CFC Bank ; Stanbic Bank of Kenya Limited ; Customer services ; Management ; Employee development ;

Abstract:

With the increasing competition that companies are facing today, rewards will accrue to those who can read precisely what consumers wants by continuously scanning the environment and delivering the greatest value to customers. This study sought to establish the customer service lmprovement strategies at CfCStanbic Bank Kenya Limited. The Bank had faced many service delivery challenges following the merger of CFe Bank and Stanbic Bank of Kenya Limited. They two banks had a different setting, management and organization culture. The study applied case study research design where information was only collected from the senior management team since they are involved in strategy formulation and implementation. The study used both primary and secondary data. Primary data was collected using interview guide while secondary data was collected using desk research from publications at the Bank. The study used content analysis and presented the findings in prose format. From the research findings, customer improvement strategies used by the Bank to satisfy and retain customers included harmonization of operating systems and bank account systems; harmonization of ATM networks and by becoming more proactive and sensitive to customer issues which enabled it respond to customer needs on time thus attracting more and increasing the satisfaction level of the existing ones. The Bank engaged in intense research and development which led to the development of new banking services with features a customized to certain market segment to appreciate the status of customers. The Bank used market segmentation and targeting strategies to improve customer service and satisfaction. The bank invested in employee capacity building and culture management to build a scrviceculture among its employees. The study concluded that the merger of CFC Bank and Stanbic bank to form CFCStanbic Bank presented several service challenges to the Bank. To help deliver services efficiently to customers, the Bank invested in Customer improvement to boost its customer satisfaction and loyalty. The Bank faced employee culture and orientation, system compatibility and change agents inadequacy.